30% of shoppers follow social media fashion trends.
— GoodFirms Research
WASHINGTON DC, WASHINGTON, UNITED STATES, July 27, 2022 /EINPresswire.com/ — GoodFirms, universally renowned research, ratings, and reviews platform, recently released its latest survey report – Global Fashion Industry: Trends, Consumer Shifts, and Outlook. The report analyzes all the current trends, customer perception, industry competition, evolving concepts, key challenges, regulations, and technological innovations in the global fashion industry.
The research begins by analyzing how the global pandemic has forced the fashion industry to streamline operations while watching post-pandemic consumer behavior changes. Here, the study attempts to provide global fashion businesses, e-commerce businesses, and local fashion players with valuable insights regarding fashion trends, consumer shifts, and future outlooks.
GoodFirms’ research identifies the customers’ views about the current scenario of the fashion industry. Incorporating new methodologies, switching to new operational models, latest technologies, reworking marketing, etc., helps the fashion industry to meet the uncertainties and generate more income, says GoodFirms.
The study also reveals the top trends in the fashion industry; it includes the emerging role of digitalization, adjusting to the WFH aesthetics, adoption of D2C fashion brands, and recommerce.
GoodFirms research also highlights the top technological trends fostering the fashion world that are AI, AR/VR, metaverse, digital printing, blockchain, smart clothing embedded with sensors.
Cost, product quality, brand awareness, and ongoing discounts are the four prime influencing factors indicated by the surveyees.
62.5% are more concerned about the prices and wearability than fashion.
Further, the research discloses the significant challenges the fashion industry faces in 2022: achieving net zero emissions in fashion manufacturing, improving fashion buying experience, high competition, balancing physical stores and online venues, etc.
Moreover, the analysis also calls attention to the fashion industry’s future outlook, such as how various inventions and technologies will automate, personalize, and accelerate the fashion industry to build a more efficient, sustainable, and customer-focused sector.
50% of respondents indicated that the purchases made via analytics, and AI algorithms were beneficial, and they feel that more retailers should opt for this practice.
GoodFirms concludes that the tremendous use of technology will be the most effective and productive in fashion manufacturing, distribution, or retailing. As futuristic consumers are more conscious about global issues, fashion businesses must commit to resolve issues like environmental impact and act in the best interest of all stakeholders.
– The future of fashion is becoming online as more customers purchase via online stores/sites.
-42.5% say they closely follow the current fashion trends.
-80% of respondents prefer digital printing over traditional screen printing.
-42.5% of surveyees prefer personalized recommendations from online fashion brands.
– The industry is attempting to achieve net zero emission goals in fashion manufacturing.
-67.5% of surveyees reported that they would avoid a brand involved in violating environmental norms.
-42.5% of surveyees believe the fashion industry is damaging the environment.
-27.5% of people buy from fashion brands only when they know sustainable raw materials are used in manufacturing.
-35% of respondents prefer buying from brands that provide information about their green initiatives.
GoodFirms Survey-“Global Fashion Industry: Trends, Consumer Shifts, and Outlook” was conducted between 1 June 2022 and 24 June 2022. It queried participants worldwide on their fashion preferences, buying behavior and payment methods, perception of the fashion industry and their perspective. towards the environment, and top influences driving their fashion products’ purchase decisions. A total of 400 participants responded to the survey.
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GoodFirms is a Washington, DC-based research firm that aligns its efforts in identifying the most prominent and efficient companies that deliver results to their clients. GoodFirms research is a confluence of new age consumer reference processes and conventional industry-wide reviews & rankings that help service seekers leap further and multiply their industry-wide value and credibility.
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