[ad_1]
London – Post-lockdown bridal wear is about self-expression and making a fashion statement, say London-based designers Jenny Packham, Alice Temperley and Bella Freud.
Gone are the days when a client dreams of a single white dress to wear to the ceremony and reception. Today, those customers are looking for a variety of clothes that suit different occasions, which often happen in different countries.
Even when buying a single garment, you want to make a statement and ideally wear the garment forever. And you don’t want to wait long for it to work.
Here, Packham, Temperley and Froud talk about some of the trends they’re seeing and why brides are becoming more like red carpet celebrities, or rock-‘n-roll legends.
Jenny Packham
The designer, who is known for her luxurious and sparkling creations, says her clients buy up to four wedding dresses, two for a registry wedding in London and two more for a destination wedding in Amalfi. Beach
“They have a lot of choice now: they can wear the big dress, and then they can have the other, sexier dress for the party when they’re making an entrance, dancing and letting their hair down,” Packham said.
“I think there’s been a movement back in the day to these formal big dresses and then the desire to change the mood. You can have the best of both worlds, and the second dress doesn’t have to be a wedding dress,” she added.
Packham said the first bride recently parted in a bold red style from the James Bond capsule collection she launched last year.
In terms of formal wear, Pacham said she’s looking at more shoulder and sleeve styles and more strappy styles on show.
We’re all over the sleeves and little collars and pretty lace sleeves that came after the royal wedding. [of Kate and William]. Right now I think we’re seeing more of a 1950s-style aesthetic, but with a more modern take,” says Packham, who also keeps things simple, even while doing long trains and skirts.
“It’s really important to me that brides can move easily,” she says.
Her collections are sold in her own store and through websites including Net-a-Porter, and brides are more relaxed about the way they shop these days. They can buy their dresses online, or pick up one dress here and another there. They’re shopping more like they’re shopping for fashion.”
Alice Temperley
Temperley has been a go-to designer for bohemian brides looking for a 20’s retro feel. She’s expanded her business — and her style — over the years, and customers now come to her looking for wedding dresses, “but they don’t think a big dress is necessarily the answer.”
She said whether I was doing tuxedos, a lot of pleated dresses, or a colorful, intricate embroidery. She has launched a “wedding wardrobe” capsule for all wedding celebrations.
“They can go with a white dress, then a jumpsuit and then a fully lined dress,” says Temperley, adding that brides are also “keen to step out and make a statement with unique pieces.”
Individuality and authenticity are key for the new generation of brides. “They match that embroidery, that fabric, instead of creating another white dress, they’re finding their treasure. And they want something to wear again. It’s not just a one-time purchase,” she says.
Color has also become a big story. Temperley said people are seeing her wedding gown in stores and asking for colors like red. And she is also fixated on the gold fabric that she plans to use for the bride in the future.
Temperley’s speed is top of mind – brides don’t want to wait long for their clothes. A lockout forced them to call off their wedding and they were tired of waiting. After all, she’s placing repeat orders to keep enough stock on hand. In response to bridal demand, the brand has increased its wholesale customers in the UK and added more European labels.
Bella Freud
Freud is relatively new to bridal dance, and began designing looks based on requests from her clients. In typically Freudian style, although she doesn’t design for men, she’s bucking convention by focusing on tailoring that works as well on men as it does on women.
“When people get married, they still want to look like themselves. Town hall weddings are becoming more and more popular, and we see that people want to be glamorous without doing this huge number,” said Freud.
She adds that there is a lot of confusion and confusion about wedding day attire “because many people feel they have to be someone else for the day.” I don’t want to confuse them. It’s an old tradition, but people are experimenting, and we’ve seen a huge interest in white and cream tailoring, waistcoats and that kind of boy-girl romance, which is very sensual and fun.”
Freud created a wedding capsule for Matchesfashion that included a mini dress, pants, waist coat and jacket. She said the abundance of weddings at City Hall and the boy-girl feel of the collection led her to create the shoot, inspired by all the weddings held at Chelsea City Hall.
“I wanted to have a rock-n-roll wedding inspired by all these glamorous people,” Freud said, referring to unusual brides and grooms such as Wallis Simpson, Irving Penn, Sharon Tate. , Hugh Grant and James Joyce
[ad_2]
Source link
