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- The round was led by Griffin Game Partners.
- Muus Collective was co-founded by industry veteran Sarah Fuchs.
- The company is gearing up to launch a web3-enabled mobile game.
Moos Collective, a female-founded fashion-focused entertainment studio, today announced the closing of a $5 million seed round led by Griffin Gaming Partners (GGP). The seed funding comes as Muus Collective prepares to launch a Web3-enabled game and revenue mobile game.
Together, the Muus Collective and Griffin Gaming Partners aim to promote diversity in gaming, web 3 and fashion through inclusion, collaboration and empowerment. Muus’ focus, fueled by Web3, played a large role behind GGP’s decision to invest in digital fashion games, as the gaming-focused company continues to focus on finding female founders who can build more tailored experiences for female audiences.
According to the Blockchain Game Alliance 2021 Member Survey Report, NFT games generated $2.3 billion in revenue in Q3 2021, with top mobile fashion titles earning over half a billion dollars in lifetime revenue.
Emily Wang, managing director of Liontree and Griffin Gaming Partners, said: “Consumer demand is outstripping supply at the intersection of gaming, fashion and web3. The Muus team has experience building innovative experiences in all three areas and we are excited to transform the consumer experience and define the future of this intersection together.
Moose Collective is co-founded by seasoned industry executives with experience in fashion and gaming.
Sarah Fuchs serves as the company’s founder and chairman. She has over 20 years of experience in building, operating and growing successful game studios. She most recently served as VP and GM of Covet Fashion, a top fashion mobile gaming platform.
Prior to that, she led production on The Sims Mobile as a producer for several PC and console titles. Spor, The Sims 2And The father of Christianity By Activision, Maxis and Electronic Arts.
Amber Bezahler, co-founder and CEO of Moose, is a digital agency and operations executive who has led platform, e-commerce and creative for gaming brands including Activision, Electronic Arts, Nintendo, Playstation, and Xbox and fashion/beauty brands, including Bottega Veneta. , Holt Renfrew, L’Oreal and Violet Grey.
“We’re witnessing the intersection of two revolutions — one in fashion and the other in gaming,” Bezahler said. “In the world of fashion, designer brands are engaging with increasingly sustainable consumers through games and Web3 in ways that simultaneously democratize fashion and reinforce diversity.”
Following the investment, GGP’s Emily Wang and Byung Kim will serve on Muus’ joint board of directors, which already includes Mich Mathews-Spradlin, former CMO of Microsoft, and Felicia Day, actor, producer, streamer and gamer.
“As investors, the composition of our portfolio speaks volumes,” Wang added. “Nearly 30% of our portfolio companies have female founders or co-founders, compared to 19% of all U.S. venture capital deals. With nearly half of the players worldwide comprised of women, we’re excited to partner with groups like MUUS to bring women-centric products to life.”
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