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USC quarter time Caleb Williams On Tuesday, he released a public service announcement focused on addressing mental health.
Williams and a team of USC communication students developed and filmed a national PSA focused on spreading mental health awareness.
“I was trying to figure out the best way to help and attack in any way I could,” Williams told ESPN.
It is called PSA Catch the abomination, and Williams’ involvement is indicative of how he plans to address mental health issues throughout his career. The ad is expected to run nationwide.
It represents an evolution in Williams’ advocacy as his platform grows. Last year, Williams said he painted his nails with the Suicide Prevention Number to spread awareness. This is the next step, which includes a 2 minute 40 second commercial where he reflects on his own feelings about mental health.
“I want to be a voice, a brother to anyone dealing with[mental health]challenges,” Williams said. “I’m no different. We all have some struggles. You take things based on who you are. I’m just trying to be the best I can be to anyone.”
Williams said he hopes the message will spread to a wider audience. He acknowledged that mental health problems cut across all segments of society.
“We’ve got this idea that football players have to be tough or they’re this and that,” Williams said. “I’m still human. My right guard and my left tackle are still human, and those are the baddest dudes on the football field. We’re all human.”
The overall project is supported by the American Foundation for Suicide Prevention (AFSP), the Jade Foundation (which focuses on emotional health and youth suicide), the Advertising Council, and Caleb Cares, Williams’ charity.
Williams said he recently transferred to USC’s Annenberg School for Communication and Journalism, and said it’s “exciting” to help students and colleagues there produce something “near and dear to my heart.”
“This was a touchpoint project for us – the Advertising Council is one of our most important industry partners, Caleb is a superstar student athlete, and mental health is a key priority for our school community,” Willow Bay said. Annenberg School Dean. “Having USC Annenberg students partner with Caleb to raise awareness around mental health is a perfect start.”
Williams is the quarterback at USC after transferring this postseason. Oklahoma. He opened the season with 249 yards passing and two touchdowns against Rice.
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