Seinfeld’s awkward fashion shoot and Burger King’s big change

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Burger King is planning a major brand overhaul

Comedian Jerry Seinfeld is now a fashion model, and the Internet has some ideas. The kit was released last week A series of images It features Seinfeld donning football jackets, baseball caps and neon-colored shoes. Twitter users shared their thoughts on the campaign, comparing Seinfeld’s look to “the look ofFounder of Web3 startup“to the”Hip-hop mix DJ.There are others. They were happy to know about Keith and didn’t understand why “everyone” was making fun of Seinfeld.

The 68-year-old comedian isn’t the only 60-something to partner with Keith; Earlier this year, he collaborated with a New York streetwear brand. Steve Buscemi. Could the boomers be having a fad moment? Or maybe they’re going for a funny kind of good thing? Maybe. But companies need to make sure their brand ambassadors reflect their target audience – whatever that may be.

Here are today’s other top stories:

Burger King has invested $400 in a major brand upgrade

In the next two years Burger King is investing $400 million. In the main advertising and renovation plan. The plan, called “Restore the Flame,” includes $120 million in advertising spending and $30 million in improvements to the Burger King app and Royal Perks loyalty program. He also earmarked $250 million for the “Royal Reset,” which includes upgraded kitchen appliances, restaurant technology and building improvements. “We are constantly pursuing a better experience for our guests,” said Tom Curtis, president of Burger King North America. In a press release. “Our plan is focused on a few key priorities – operational excellence, a refreshed image and enhanced marketing – that work together to deliver a superior experience for our guests.”

Why is this important? The investment could not have come at a better time. According to Business InsiderBurger King’s 2021 sales lag behind McDonald’s Chick-fil-A, Taco Bell, Wendy’s and other chains. A rebrand may be just what Burger King needs to breathe new life into its look and guest experience.

measured thoughts

According to Gallup’s latest COVID-19 Monitoring selection, 33% of workers are still “very” or “moderately” concerned about workplace exposure. The number is a new low, but slightly lower than last November (36%), when the infection rate was similar to today but the death rate was higher. The survey found that working women are more likely to be stressed than working men – 41% versus 26% – and education workers are currently the most likely to experience it (53%). This is followed by healthcare workers (42%), white-collar workers (33%) and blue-collar workers (24%).

Workers are still worried about covid

Although concerns about exposure to Covid-19 while on the job are at a new level, getting remote workers back to the office is still a challenge. Employers need to be aware of their employees’ desire to stay healthy and how that affects workplace choices.

Snapchat offers voter registration tools

The US midterms are fast approaching. Snapchat is taking action. To encourage users to vote. A newly redesigned voter registration tool created in partnership with BallotReady allows users to register to vote and allows 16- and 17-year-old users to register early in select states. A new activity sharing feature, Voting 101, also encourages Snapchatters to learn about elections and improve civic engagement. The feature includes in-app tutorial videos on how to register to vote, become a poll worker, and more about the voting process. Snap explained. It will continue to use augmented reality with lenses and filters, and content curators will show local map stories that highlight voter engagement, he said.

Why is this important? Snapchat has the power to reach a younger audience and improve political engagement. Recent efforts to encourage more young people to share their vote may play a role in voting behavior.

Dawn Olson is a writer who went to an out-of-state engineering school (Purdue University) to get an English degree. She has lived in Indianapolis for 10 years and has been through a lot. Often on Twitter. In fact, she may be thinking of Twitter right now.

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