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BLACKPINK member Jisoo – an ambassador for major brands such as Dior and Cartier – has made history as a top influencer at Paris Fashion Week this spring/summer 2023 fashion month.
The K-pop star has been ranked number one in the top 10 influencers list by influencer marketing platform Graphi. According to the analytics site, the musician topped the list with a 7% engagement rate of $22.4 million in gross media value (EMV). The celebrity helped Dior bring in a total of $45.5 million in EMV, helping the house reach the highest brand mark throughout PFW, followed by Saint Laurent, whose bandmate Rosé is the ambassador. Additional brands on the list include Copernicus, Valentino, Balenciaga, Chanel, Louis Vuitton, Loewe, Acne Studios and Givenchy, respectively.
Besides Jisoo, BLACKPINK members Rose and Jennie were among the top four in the entire PFW most influential list. Other names in the rankings include Kylie Jenner in second, Bella Hadid in fifth, Zendaya in eighth and BTS’ J-Hope in ninth.
Top 10 influencers at Paris Fashion Week SS23
1. BLACKPINK Jisoo (EMV $22.4 million, participation rate 7%, Dior)
2. Kylie Jenner ($22 million EMV, 1% engagement rate, Acne Studios, Lowe’s, Balenciaga)
3. BLACKPINK Rose (EMV $21.7 million, engagement rate 8.3%, Saint Laurent)
4. BLACKPINK Jennie ($11.4 million EMV, 8.2% engagement rate, Channel)
5. Bella Hadid (EMV $11.3 million, participation rate 2.6%, Chanel, Isabel Marant, sacai, Vivienne Westwood, Balenciaga, Victoria Beckham, Coperni, Courrèges)
6. Cha Eun Woo (EMV $11 million, participation rate 11%, Dior)
7. Mia Khalifa ($8.7 million EMV, 11% engagement rate, Acne Studios, Loewe, Off-White™, Saint Laurent)
8. Zendaya ($8.25 million EMV, 5.4% engagement rate, Valentino)
9. J-Hope ($6.5 million EMV, 16.3% engagement rate, Louis Vuitton)
10. Vogue (EMV $6.2 million, participation rate 0.5%).
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