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London is calling and the fashion world is picking up. This season, there’s the excitement of London Fashion Week, which has perhaps slipped in recent years as the industry, like the rest of the world, moves to work around the pandemic and move away from the IRL fandom and raucous creative party. It roars through the capital twice a year.
A return to form is set for the upcoming Spring/Summer 2023 show season. A renaissance of the newly launched upstarts and wizarding brands that make London Fashion Week special, the schedule is packed to the rafters. At the six-day event from Thursday 16 to Tuesday, producers, buyers and industry insiders can once again expect to witness first-hand the full breadth of innovation currently being developed in London, from catwalk to show floor. September 20.
London once made a name for itself as a great incubator for the likes of Fashion East, thanks to its fantastic support from initiatives like Fashion East, but London Fashion Week has always needed to rely on a small sprinkling of star power to land top buyers and editors on British soil. In September and February programs. That is why In 2009, Christopher Bailey decided to bring Burberry (or Burberry Prorsum as the catwalk collection was called at the time) back to London, bringing much excitement and A-list glamor like Kanye West and the Olsen twins. An unsanitary tent on the manicured lawns of Kensington Gardens.
The same can be said this season. Burberry, now under the leadership of Riccardo Tcci, may look a little different, but it still holds its place as London Fashion Week’s biggest power player. Already by 2022, revenues have risen 21 percent to £2.83 billion. After a few seasons dancing to the beat of his own drum (he last saw his new host of A-listers away from the official schedule in March), he’s back on Saturday nights at 6pm in the primetime slot. TCC is expected to continue its efforts to bring a contemporary spin to the heritage house’s long-established codes, followed by a line of supermodels who drop everything and fly down the runways to appear for their dear friend Ricardo.
Burberry isn’t the only one with much anticipation for the calendar. Enter: Jonathan Anderson. After locked look books and a spell at Paris Fashion Week, London wunderkind JW Anderson is back where it all started, putting the show on Saturday at 8pm at the relatively late hour. Expected to take place in a revolving area of ​​central London close to the Soho store, how did Anderson’s aesthetic develop? Can this safe haven back home allow his creativity to run brighter and brighter than before, or will his return to the capital see him crash into the pillars of British culture?
One designer who is feeling the excitement and is expected to reference London’s influence is Daniel W. Fletcher, who will open London Fashion Week with a show on Thursday the 16th. ‘I had an opening for spring/summer 2019, which is my first runway, so it feels like a special moment for me,’ he said. Ill. The brand is in a different place than it was then, so I’m excited to show that evolution. The collection is a celebration of the 10 years I’ve lived in London and all the things I’ve learned here, all those who have inspired me during that time and all those who have come before to make London what it is today.’
The opportunity that London Fashion Week brings to allow many new names to show at Fletcher is not lost. The mix of emerging talent and heritage brands is what makes LFW so special and this season there is a strong mix of both. It made me (and everyone in his voice) very happy.’
Another notable name on the schedule that you may not have thought to see is Raf Simons. Prada’s co-creative director is bringing his stylish, much-loved label to the British capital with the height and confirmation that London is a fashion capital worthy of Simons approval. Nothing new for us. She UKof course.
We are saddened to see a wealth of brilliant brands that are no longer startups or flashy, but instead offer a more rounded proposition of proud business models and recognizable signatures. By bright women. From Simone Rocha to Priya Ahluwalia, Roksanda to Emilia Wickstead, Regina Pio to Molly Goddard, many of the most exciting shows at London Fashion Week boasted female names, including Chopova Lowena for the first time this season.
Spring/Summer 2023 will feature the first catwalk for one-time CSM classmates Emma Chopova and Laura Lowena. Their unique excitement is a reminder of how important showing on schedule is to a brand. “We feel like it’s the first time people will be able to come into our world and see the clothes in action on some of our friends and past collaborators,” he shared. Ill. It feels like an important step for our brand to be seen in this way, and we’re excited to have it together. It will be a really special moment for us and we hope it will be for the audience as well.’ Expect this coming crowd to be a true street style cat as you step into the brand’s signature folkloric tartan pieces and multiple shapes.
With the six-day show just around the corner, it’s safe to say we’re ready to indulge once again in the brilliance that is British fashion. Whether we’re waiting to see SS Daley’s debut show after the LVMH Awards, admiring 16Arlington’s inevitable flashy creations or Chet Lo’s solo debut at Fashion East, London certainly has its place on the fashion map. .
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