Emma Liu is pushing the boundaries of the fashion industry with Chain Guard’s Web3 Metaverse Platform

As the Metaverse continues to create new opportunities for brands and industries, it is opening up new territory for fashion designers. Additionally, Metaverse platforms have the potential to transform the online shopping experience for consumers as a unique way to engage with brands. Technavio reported The fashion market share is expected to grow to $6.61 billion from 2021 to 2026. Companies like ChainGuardians are leveraging the way people interact with augmented reality (AR) and virtual reality (VR) to try on and buy clothing.

ChainGuardians founder Emma Liu b Power up Web3, NFT and blockchain creating virtual, creative and original experiences that produce metaverse resources. The company is pushing the boundaries of traditional entertainment, media, art and fashion. Liu and her team are developing strategies to cross the technological and ideological barriers of the physical world to deliver the future economy of commerce that the Web3 Metaverse offers. The company is backed by major backers including AU21 Capital, GenBlock Capital and SkyVision Capital.

In addition, ChainGuardians recently awarded a $1 million grant to entrepreneurs looking to enter the Web3 space. Through the Guardians Figital Grant program, entrepreneurs integrate into the Web3 space by receiving education, guidance, connections and initial funding. In addition, the program presents their business ideas in various areas in the Metaverse, including the Cryptoverse, ChainGuardians, and Blockchain-powered Metaverse.

“We see a big lineup of combining fashion and some digital experiences as part of our metaverse strategy,” Liu said. “That’s where we started saying, ‘Why don’t we make this initiative phygital with our main focus on brand awareness?’ That’s why we had the honor of showing our entire fashion line for the fashion event, not just the phygital line, but streetwear. We enhanced it with VR and AR experiences… so the product When we see Name IP, we are not only walking on the fashion runway, but at the same time, this allows us to show the potential of the future by presenting digital experiences.

Liu’s career began as a financial analyst in the banking industry. After many years she got bored and looked for other opportunities. A former colleague asked if she would like to work on implementing various accounting software projects for the Government of Canada. Liu took the risk of leaving a steady income and becoming a consultant.

However, she still felt like something was missing; Liu wanted to start her own company. During that time, she decided to create ChainGuardians with her co-founders, Idon Liu, her brother, and Wei Ng. With her project management background, her partners know she can build and scale the idea of ​​a player-driven platform that combines traditional game concepts with blockchain technologies.

“When we started integrating fashion into NFT, we looked at what it means or what makes the fashion world different,” she said. “There is a new way to monetize the fashion world, especially NFT which can protect against counterfeiting and also proof of ownership… Owning NFT means owning digital assets. Then that digital asset comes with the material, the real fashion part that we show. But at the same time, digital assets can give you different VR and AR experiences and even different scaling experiences. You can see the avatar wearing the same clothes you buy as a physical piece.

In the year In 2018, ChainGuardians created an ecosystem where players can participate in a free-to-play NFT mining platform and role-playing game. Each platform allows players to earn money by converting their time and energy into tangible rewards. Additionally, during the company’s first appearance at the recently concluded New York Fashion Week, where it unveiled the Phygital Meta Streetwear collection, ChainGuardians will award the first two $50,000 business ventures to fashion and luxury-oriented businesses.

Liu and her team participated in the Nolcha shows at New York Fashion Week in September, which featured the Web3 experience, an opportunity to showcase future fashion and experiment with clothing. “The future of fashion is healthy,” says Arthur Mandel, founder and host of Nolcha Shows. “Virtual entities promote sustainability and inclusion. Personal styles and identities are fully revealed and not limited by real-life formats. But there is no illusion outside the physical – one still needs to engage all five senses to fully experience something.

As Liu continues to progress in her career and at Web3, she focuses on the following important steps:

• Use your past experiences to propel you forward and succeed in your current endeavors.
• Engage in trial and error; This is the only way to know what works and what you should no longer focus your energy on.
• Turn your fear into positive energy that motivates you to go after what you want.

“I am a fearless woman,” Liu said. “I’m not afraid to go after what I want. I always ask for the best of my company; Push the boundaries to achieve your dreams without being afraid to push forward.