Entrepreneur Lizzie Grover Rad Pivots into fashion


Is the female body liberated in 2022? In Roe v. Based on the Wade reversal, the answer is absolutely not. But even before the Supreme Court’s devastating reversal, Lizzy Grover Rudd was pondering the question and its implications as the basis for the inaugural collection of her fashion brand Grover Rudd this spring. Entitled Collection 001, the debut line isn’t afraid to tackle dangerous issues like reproductive freedom, bodily autonomy, and what it means to be an outspoken woman in today’s world. “It wasn’t a safe choice for me to make, but it was an important part of my creative process,” she says. Developed. “I researched historical texts and images about the way women were treated in the past and combined what I found with our current reality. History repeats itself.

Fashion and art have always been the focus of the Los Angeles-based designer, but his career has been far from linear. “When I finished my freshman year at the University of Colorado Boulder, it hit me like so many bricks: I loved architecture and design, but I wasn’t good at school, and I wanted to work in it,” she says. Grover Rudd transferred to George Washington University, which unlike other programs does not require extended tuition. There she co-founded Agula International with several classmates, a virtual interior design service that grew into Grover Rad’s most successful startup, overseeing more than 100 designers worldwide after being named Hatch. However, Hutch proved inadequate, and was separated from the service during the outbreak. Self-taught Grover Rudd decided to shift gears and take her sense of beauty in a different direction to found her iconic fashion brand.

A woman leans against the wall next to the sculpture.
Lizzie Grover Rudd, founder of fashion brand Grover Rudd.

Grover Rudd’s tightly curated debut collection combines the maker’s passion in a clever and retro way and features a signature mix of tailoring, denim and silk. Visual illusion. Tops and feathers in blue and dark red depict the upper body of a woman, while a denim shirt and pant collection is inspired by recipes collected from women burned at the stake in the 16th century for witchcraft. One of the most strikingly eye-catching pieces is the voluminous red chiffon dress that caters to Hester Prynne’s itch. Scarlet Ltr From the second edition of the book by Mary Hallock Foote. “It was revolutionary for a woman artist to be published at the time,” Grover Rudd explains.

But perhaps the pieces that have drawn the most attention are the collaborations with mother-daughter comics artists Aline Komniski-Krubb and Sophie Krubb. “They’re biographical artists who have created a four-page comic based on their recollections of abortion stories over 40 and 50 years,” says Grover Rudd. “It’s the first time two female comic artists have collaborated.” These tales are printed on reversible opera coats as well as plaid denim coats, silk dresses, scarves and tees. Coupled with the title is a raw honesty that has sparked a fair amount of outrage on social media. But the designer was prepared to say, “I’m not happy at all.”

This confidence in the face of danger has always pushed Grover Rudd to new ventures, but that doesn’t mean she doesn’t anticipate how her line will change in the future. Currently, she’s releasing two collections a year, with the second one dropping this fall. “I want to try to find a middle ground between tradition and doing what feels right to me,” she says, though she still doesn’t plan to enter the Fashion Week competition. “I’m very antisocial and prefer intimate settings.” Said like a real fashion designer.

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