[ad_1]
A series of photos featuring Real Madrid’s star footballers shows the team enlisting the help of an Italian menswear brand for a stylish makeover.
The team will use Zegna designs as part of their travel wardrobe for the 2022/2023 season. The official team uniform includes pieces designed exclusively for the players. The collection presented at Zegna Boutiques reflects the evolution of athletic wear and the fusion of fashion with form and function.
The players wore Zegna home jackets, matching joggers and sneakers in black with subtle orange and white detailing. The overall aesthetic is travel-friendly and versatile luxury.
Zenga is one of many fashion brands to develop collections in collaboration with sports teams. It’s one way luxury names can strengthen their athletic apparel and athletic apparel segments and align themselves with the lifestyles of elite athletes.
Giorgio Armani is a long-time partner of the Italian national football teams. In the year In 2019, the brand announced a four-year partnership with the team and offered several customized looks.
In the year In 2022, Italy’s women’s soccer team revealed that they, too, will be kitted out by the famous designer. The news was accompanied by a group photo of the footballers wearing matching gray Emporio Armani suits and blue shirts.
The opening ceremony of the Olympics is often a catwalk and an opportunity for teams to show their national pride by teaming up with their country’s designers. And sportswear is not always the focus of the event. The Canadian group is made up of brands ranging from 350-year-old department store Hudson’s Bay Company and Vancouver-based activewear brand Lululemon to high fashion house DSquared2.
Team USA, meanwhile, has regularly worked with American designer Ralph Lauren on the opening ceremonies for both the Summer and Winter Games.
See also: How sports have inspired the world’s biggest names in luxury fashion
[ad_2]
Source link
