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It looks delicious! Heinz has launched a vintage fashion range featuring clothes with real ketchup marks – and says tomato patches are ‘a statement, not a stain’.
- Heinz has partnered with US clothing platform thredUP to launch a vintage drop line.
- Collection contains 157 grapes stained with real ketchup
- According to Heinz, the tomato marks on clothing are ‘not a stain but a statement’.
- The contaminated clothing is aimed at ‘fashion risk takers and food lovers’.
Heinz has launched a clothing line that uses real tomato ketchup to create stains on vintage and stained clothing.
The condiment giant has partnered with online resale platform thredUP to launch its HEINZ Vintage Drip collection in the US.
Boasting 157 pieces, the range offers pre-loved streetwear and designer items, which are ‘intentionally designed to be inclusive of all sizes and genders’ in sizes ranging from XXS – XXL.
According to Heinz, each slice has a ‘unique’ ketchup mark, which the brand describes as ‘non-staining’. [but] press release’
Heinz has created a variety of vintage and vintage streetwear and designer pieces featuring real ketchup stains (pictured).
The condiment giant has partnered with American clothing platform Tiredup to create the 157-piece line of tomatoes.
According to Heinz, the outfit (pictured) ‘continually celebrates the character that HEINZ ketchup spots add to clothing.’
Speaking about the range, Brand Manager, Brand Communications, HEINZ, said the collection is ‘about celebrating the enduring character that HEINZ ketchup spots add to clothing’.
She added: “We saw an opportunity to see the stain on clothing as another iconic brand and change the narrative from dirt to statement.
According to thredUp, the HEINZ Vintage Drip collection is a timely arrival, as demand for pre-loved clothing has peaked among Gen Z and millennial shoppers who want to be eco-conscious.
According to a thredUp study, 62 percent of Gen Z and Millennials say they want to second-hand an item before buying new.
‘Not a stain’: Heinz says the marks on his clothes, which he created using real tomato ketchup, should be seen as a ‘statement’.
The stains were created on clothing using real Heinz tomato ketchup, which the brand described as ‘declarative’.
There are 157 pieces in the range (pictured) available exclusively on the thredUP website.
Erin Wallace, VP of Integrated Marketing, thredUP, says, ‘We believe every piece of clothing deserves a second life – even summer barbecue casualties.
To celebrate recycling, we’re excited to partner with iconic brands like HEINZ to create the first ever ketchup-dyed second-hand clothes.
This collection offers a unique way for fashion risk takers and food lovers to participate in the circular economy, while doing good for people and the planet.
According to clothing resale platform thredUp, the outfit (pictured) is aimed at ‘fashion risk takers and foodies alike’.
The Heinz Vintage Drop Collection (pictured) has been launched, as the demand for vintage clothing has reached an unprecedented level.
‘We hope he breathes… err… drips!’
North American Ketchup Lovers You can get your hands on them via the drop on the thredUP website starting September 13th.
Proceeds from the Vintage Drip collection will go towards Hunger.
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