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It’s no secret that the world is changing. In the past, businesses relied on their physical resources and were built to follow stable and traditional methods. However, that is no longer the case. People are working in a digitalized world, and organizations need to keep up with the trends as consumer demand increases.
The current trend is for businesses to incorporate a more virtual approach to consumers, which comes with great opportunities and challenges to meet technological advances such as cyber security and data security. Businesses need to keep an eye on upcoming technology trends to ensure they are in tune with customer trends.
Here are three major trends to watch out for in 2022.
1. Future data
According to Cloudera, a hybrid data cloud company, many organizations, particularly in the banking industry, have turned to cloud adoption for business operations over the past two years. Organizations that want to make technological changes to grow. The hybrid data cloud will be a key focus point for decision makers in industries going forward,” said Ahmed Shakora, Regional Vice President at Cloudera – Middle East, Turkey and Africa. The company shared some statistics from its recent research, which revealed that 57 percent of businesses want to integrate on-premise resources and public cloud into their operating systems.
Meanwhile, according to Flexera, a platform that provides SaaS-based IT management solutions, 80 percent of businesses already have a hybrid cloud strategy. Security is important for businesses to keep in mind when making the transition to the cloud. The fact that all company-owned information is available online on secure servers can certainly be exposed to cyber threats. To prevent potential cybercrimes from negatively impacting business, the next point of focus is to adopt cyber security platforms.
2. Cyber risks and data security
As the world becomes digital at a rapid pace, businesses can be exposed to cyber threats. According to a report released by PwC, organizations in the Middle East are more vulnerable to cybercrime than any other country in the world. The survey found that 85 percent of respondents had experienced cyber attacks. Companies work to add various technologies to protect data security. Research shows that businesses aren’t the only ones learning about cybersecurity. Cybercriminals devote more time and resources to improving attacks and launching more powerful malware. Although businesses can improve and learn from these methods, it is important to update the security situation. With all business information and communication methods online, it’s safe to say that workplace structures have also shifted.
3. Remote work – the new normal
With the increasing use of technology, remote work is becoming more common. However, it is critical to ensure that employees do not feel left out in the midst of technology adoption. “Implementing a remote workplace is not as difficult as it seems. In order to provide a smooth transition for their employees, businesses have already begun to add technology-supported systems that allow teams to communicate easily and employers to manage the work in a budget-friendly way,” weighs Amin Sadie, Regional Sales Manager at Millstone Systems.
As part of transitioning into the technology era, businesses must embrace reliable, secure, and portable technologies that ensure a great user experience.
“Companies often face challenges when managing employees from different locations. The pandemic has changed the definition of having an ‘office’. In today’s workplace, we believe it is critical to invest in the right platforms and professional communication tools to help employees experience an inclusive workplace and bring a sense of equality remotely.” said Bob Awn, director of sales at Polly.
According to HR Cloud’s 2022 Employee Engagement Study, businesses with an engaged workforce are 21 percent more profitable and 17 percent more productive than companies that don’t focus on employee engagement.
Technological evolution
As technology evolves, the market brings new methods to businesses and consumers. One of the most significant impacts of the transition on businesses appears to be the ideology behind how information is perceived. It was important information that most people didn’t know how to use effectively. However, with the advancement of technology, businesses are now looking to analyze their data to find out what they can do better and improve.
“The pandemic has forced significant technological advances in collaboration and communication around the world. Now that we’ve tested what technology can do, things aren’t slowing down anytime soon. Considering the maturity of new needs, it is important to be consistent with the need for change and with users. Rapid technological development comes as a good thing, as we have an obligation to look at digital solutions that enable businesses to flourish and continue to serve a large customer base,” emphasizes Ola Lind, CSO at FTFT, CEO and FTFT Capital Investment.
Overview
The main point to note is that technological advances do not stop or slow down quickly. As dependence on technology grows, consumer demand increases rapidly. Businesses must keep up with these developments to survive in this dynamic market. From what has been witnessed so far, it’s safe to say that remote work is here to stay, thus increasing the value of data analytics and the importance of cyber security.
Read: Five top privacy trends to protect personal data challenges until 2024
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