I’m a Gen Z fashion writer—these are the small brands I love.

Gen Z is a series where we tap into various members of Generation Z who give us the latest insight into what’s hot in the fashion space.

While we spend a lot of time looking at big labels and retailers, nothing beats finding and endorsing a small brand that clicks with you right away. When you browse through the collections of emerging brands, you’ll find creativity that can often be missing from big labels. India Robi, Gen Z and Fashion Writer agree. After working at Nylon and now Fashionista, her work has slowly helped her build a mental directory of small designers worthy of mainstream attention. Robbie is no stranger to the fast-paced social media stream, always paying attention to what’s considered “trendy.” Sites like Twitter and Tik Tok may have their list of flaws, but small designers have found ways to take their time against the noise.

Robbie is always quick to share her thoughts in her posts and social media posts, so we knew she wouldn’t be late sharing the little brands she’s been wearing. She She describes her style as “feminine, kitschy, and colorful,” but maintains that there are timeless and versatile elements to her look. With the brands below paired with style, the variety they offer will suit many wearer’s preferences. Keep scrolling to view. Buy yourself and on the way.