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French fashion show production company La Mode en Images – known for working with brands including Louis Vuitton and Balenciaga – is opening offices in New York and Dubai, as demand for fitness experiences increases as pandemic restrictions are lifted.
A New York office will open this month and Dubai by the end of the year. La Mode en Images already has offices in Paris, Shanghai and Beijing, where it employs 90 people. This season at Paris Fashion Week, he’s staged shows for Louis Vuitton, Balenciaga, Off-White, Valentino, Loewe, Courage, Balmain, Copernicus and Rick Owens (Balenciaga’s muddy showroom was one of the headlines).
“Physical experiences are more important than ever in luxury brand communications, with dedicated local teams supporting our clients globally,” said Mazarin, president and parent company of La Mode In Images. Vogue business.
La Mode en Images already has an established presence in the US, where events have so far been organized by the Paris group or in collaboration with local partners such as the fashion service agency KCD. The French company was behind Balenciaga’s resort show on Wall Street in May – the first catwalk to take place on America’s iconic trading floor.
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