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Lulu’s Fashion Lounge (NASDAQ:LVLU – Get Rating) and LightInTheBox (NYSE:LITB – Get Rating) are both small-cap retail/wholesale companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, risk, analyst recommendations, earnings, dividends, profitability and institutional ownership.
Profitability
This table compares Lulu’s Fashion Lounge and LightInTheBox’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Lulu’s Fashion Lounge | N/A | -237.69% | 91.81% |
| LightInTheBox | 1.47% | 10.57% | 3.60% |
Analyst Recommendations
This is a breakdown of recent ratings for Lulu’s Fashion Lounge and LightInTheBox, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Lulu’s Fashion Lounge | 0 | 2 | 6 | 0 | 2.75 |
| LightInTheBox | 0 | 0 | 0 | 0 | N/A |
Lulu’s Fashion Lounge currently has a consensus price target of $17.78, indicating a potential upside of 113.68%. Given Lulu’s Fashion Lounge’s higher possible upside, research analysts clearly believe Lulu’s Fashion Lounge is more favorable than LightInTheBox.
Insider & Institutional Ownership
51.3% of Lulu’s Fashion Lounge shares are owned by institutional investors. Comparatively, 54.3% of LightInTheBox shares are owned by institutional investors. 62.2% of LightInTheBox shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Earnings & Valuation
This table compares Lulu’s Fashion Lounge and LightInTheBox’s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Lulu’s Fashion Lounge | $375.63 million | 0.86 | $2.05 million | N/A | N/A |
| LightInTheBox | $446.10 million | 0.28 | $13.13 million | $0.05 | 21.80 |
LightInTheBox has higher revenue and earnings than Lulu’s Fashion Lounge.
Summary
LightInTheBox beats Lulu’s Fashion Lounge on 6 of the 10 factors compared between the two stocks.
About Lulu’s Fashion Lounge
(Get Rating)
Lulu’s Fashion Lounge Holdings, Inc. operates as an online retailer of women’s clothing, shoes, and accessories. The company offers dresses, tops, bottoms, bridal wear, intimates, swimwear, footwear, and accessories under the Lulus brand. It sells its products through owned media, which primarily consists of its website, mobile app, social media platforms, email, and SMS; and earned and paid media, as well as social media platforms. The company primarily serves Millennial and Gen Z women. Lulu’s Fashion Lounge Holdings, Inc. was founded in 1996 and is headquartered in Chico, California.
About LightInTheBox
(Get Rating)
LightInTheBox Holding Co., Ltd. operates as a cross-border e-commerce platform that delivers products directly to its customers worldwide. The company provides customized, special occasion, and fast fashion apparel products; and other general merchandise products, such as accessories and gadgets, home garden products, toys and hobbies, electronics and communication devices, and other products. It also offers supplier chain management, research and development, customer, marketing, administrative and general support, logistic, warehouse management, and local delivery services, as well as engages in the product sourcing, marketing, and operation of its websites and mobile applications. The company provides its products through www.lightinthebox.com, www.miniinthebox.com, www.ezbuy.com, and other websites and mobile applications, which are available in 25 languages and cover approximately 140 countries and regions. LightInTheBox Holding Co., Ltd. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.
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