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Leah Dolan, CNN
If anyone needed more convincing of Zendaya’s fashion influence — beyond the Vogue covers, Valentino campaigns (as the fashion house’s global ambassador) and CFDA Fashion Icon honoree — look no further than the actress’ latest Instagram. Post.
On Saturday, the “Euphoria” star took the phrase “hotter than the runway” to a whole new level when she shared a photo of herself wearing a stunning floral look from Spanish fashion brand Lowe’s.
A dress with a large white calla lily on the bag, it wasn’t ready to start its catwalk for another two weeks. “ICON Zendaya wears a little Loewe SS2023 preview,” wrote the label’s creative director Jonathan Anderson, who is scheduled to show the collection in Paris on September 30. Apparently it’s Zendaya’s dress right now – more than 4.9 million people have liked her post. in 72 hours.
The reveal is also a masterclass in fashion PR: With 64 shows packed into the 10-day Paris Fashion Week schedule, brands vie for attention. Thanks to a tantalizing teaser from a truly stellar stage, Lowe’s is already in the lead.
Remember the “ready-made” sandal series from Spring-Summer 2022 – known for its sculptural and authentic design in recent years – featuring cracked eggs, nail polishes and rose stems instead of the traditional stiletto heel? – The brand has long been inspired by nature. For this season’s menswear shows, Anderson teamed up with Spanish bio designer Paula Ulargi Escalona to feature chia and grass on sneakers, pea coats, hats and tracksuits. The curing process requires the clothes to be kept in a poly-tunnel before the show, with the models drinking water regularly until they are dressed. Loewe has a physical store in Madrid called “LOEWE FLORES” that offers florist services that sell artfully arranged bouquets.
Fashion’s obsession with plants has endured for centuries. “After women, flowers are the most divine creations,” designer Christian Dior – famously inspired by the gardens of his childhood home in Normandy, France – is often quoted. And while florals have been a perennial trend in color palettes, prints and curtains, a more sculptural approach has often found its way into the designs of Moschino, Schiaparelli and Alexander McQueen, as well as couture collections from Chanel, Yves Saint Laurent, Jean Paul Gaultier. and Dior, among others.
Dutch designers Viktor and Rolf In 2015, they showcased an unusual collection featuring Van Gogh’s “Sunflower” inspired embroidery, oversized colorful flowers and wicker fascinators. In the year In 2018, Moschino creative director Jeremy Scott transformed Kaia Gerber and Gigi Hadid into huge bouquets of flowers wrapped in ribbons, and other models were covered in dome-shaped flower arrangements and matching headdresses – a presentation similar to Florence Pugh’s last look in 2019. “Midsummer” horror movie.
Andersen is now reimagining the classical reference in his own playful and irreverent way: his is more a garment than a garden, stripping back the bouquet to focus it impossibly together. The result is a dramatic gown you won’t miss. “Plucked from a beautiful garden,” the actress’ stylist Lou Roach wrote on Instagram of “Zendaya Lily.”
CNN-Wire
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