Must Read: How TikTok Won Over Fashion, Jane Fonda and Jaquel Knight Star in H&M Move Campaign

These are the stories making headlines in fashion on Wednesday.

How TikTok won over fashion
Before the pandemic started, Instagram had been the dominant platform for fashion and beauty, effectively replacing print magazines as the source of trends that guide these industries. When TikTok became popular, users gravitated towards its silly and personality-driven videos — content that felt authentic rather than commercial and artificial. As Instagram struggles to adopt the features that made TikTok so successful, influencers in the fashion and beauty space have found a new, more genuine home on TikTok. {Business of Fashion}

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