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CHARLOTTE – NASCAR race teams, unhappy about the state of financial negotiations with the penalty body, took the highly unusual step of bringing their concerns to the media on Friday.
Four team representatives – Hendrick Motorsports’ Jeff Gordon, Joe Gibbs Racing’s Dave Alpern, Rush Fenway Keselowski Racing’s Steve Newmark and 23XI Racing’s Curtis Polk – met with a small group of reporters at a downtown Charlotte hotel to detail their grievances and grievances. How NASCAR Responded to Demands for “Fair” Deal Starting in 2025 Charter Agreements.
“There’s a total mismatch of interests,” said Polk, a longtime adviser to 23XI co-owner Michael Jordan. “As a result, the economic model for the teams is broken. Until we have a fundamental change in the model, the sustainability of the teams is not sustainable in this sport.
Below, The Athletic’s Jeff Gluck and Jordan Bianchi break down what’s going on, the issues at hand and what the future holds.
Why are the teams upset?
For most NASCAR teams, sponsorship dollars make up 60-80 percent of their revenue. That means when a brand like Mars Inc. (mainly the M&M brand) decides to shell out millions of dollars in cash, JGR can’t afford to re-sign a star driver like Kyle Busch unless it finds a new source of revenue.
This puts teams at a critical disadvantage compared to other sports. RFK, which is under the Fenway Sports Group umbrella, said Major League Baseball teams account for 8-12 percent of their total revenue from sponsorships. It’s 17-18 percent in the NHL. Even in
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