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SEATTLE—The Seattle Seahawks and Lumen Field announced plans to enhance the stadium’s concessions experience with a new store featuring Amazon Juice Walkout technology for check-free shopping and Amazon One for admission and Palm Recognition.
Lumen Field will be the first NFL stadium to implement both technologies in one store. The store, called District Market, should open in time for the 2022 Seahawks regular season.
“We’re constantly looking at new ways to innovate and modernize our fan experience, and we know that fans will benefit from the fast and convenient Just Walk Out technology and Amazon One-enabled store,” said Seahawks Vice President Zach Hensley. Operations and General Manager, Lumen Field. “We are proud to bring this technology to our fans so they can enjoy the game more often,” he said.
“We’re excited to partner with the Seahawks and Lumen Field to bring Seattle fans an incredibly fast and convenient new way,” said Sandeep Satish, who works for Lumen Field’s hospitality partner Levy and DBK Studios. , Levi’s Creative Studio. “Check-free experiences, like Circuit Market, have been launched in such a short time that they give fans unprecedented control and allow them to spend more time enjoying the event. We look forward to continuously growing these truly frictionless experiences.”
District Market offers a variety of beer, wine, spirits and non-alcoholic beverages, including snacks and meals from neighbors of the stadium community in Seattle’s International District. Patrons purchasing alcohol are required to show proof of age to a store attendant.
When a patron visits a District Market, they can swipe their credit card at the entrance doors or swipe their palm over an Amazon device to enter. Once inside, shoppers can grab whatever they want and leave when they’re done. When you shop, Just Walk Out technology determines what you take out or return to the shelf, and the credit card you enter or link to your Amazon One ID pays for the items you pick up after you leave the store.
We’re proud to be a part of Lumen Field’s commitment to continually reinventing the fan experience, and we’re excited to open District Market during the NFL season so fans can experience the Just Walk Out technology and fans first-hand. Amazon One,” said Dilip Kumar, vice president, AWS Applications. “Our goal is to help fans get back to their seats quickly without missing a moment of the action, so we’re excited to see how NFL fans enjoy the new store.”
Patrons can enroll in Amazon One, Amazon’s palm recognition and payment service, at registration kiosks located outside the store. You can register at Amazon Go, Amazon Fresh, and Whole Foods Market stores.
In April, the Seattle Mariners announced that they would be bringing Amazon’s Just Walk Out technology and Amazon One to T-Mobile Park. The same Amazon technology is available at Minute Maid Park, home of the Houston Astros, as well as New York’s UBS Arena.
Amazon recently announced that it will open Amazon One at more than 65 grocery stores in California.
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