[ad_1]
Of the four major North American sports, hockey is not often talked about when it comes to fashion. But Sherwood made a key hire that helped change the narrative.
Hockey equipment and clothing brand announced today He hired celebrity stylist Kesha McLeod as his fashion director. Hof McLeod, according to Sherwood, is the latest effort to grow a very traditional sport with the goal of bringing it to life. Creativity and individuality to the forefront.
Sherwood says he wants to make sure both fashion and style have a permanent place in the game.
“Fashion and hockey are two worlds that don’t collide, let alone in the same breath.” Brendan Arnold, associate vice VP of branding for Sherwood Hockey, said in a statement. “Allowing the players to express themselves through their clothing has been worn down by decades of hockey tradition. Appointing Kesha as fashion director for the brand sends a message to the sport and allows us to take hockey into uncharted territory.
McLeod helped turn the NBA Arena tunnel walk into a fashion runway. According to Sherwood, McLeod – whose client list includes NBA stars James Harden and PJ Tucker, as well as tennis icon Serena Williams – It is focused on bringing radical change to both the brand and the sport of hockey. This plan includes collaborations with luxury brands, capsule collections, and NHL and pro player style services.
“It’s not just a change I want to make for hockey, it’s a change I want to make for this brand,” McLeod said in a statement. “Hockey brands and hockey jerseys have been part of our culture for a long time. There has always been an organic connection between fashion and hockey, but no one has followed it – until now.
Sherwood says he will begin to unveil his plans for how fashion and style will feature in the game. In the coming months.
[ad_2]
Source link
