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noIn March, 26-year-old influencer Lex Nicoletta posted a video on Tik Tok in which she coined the term “beach grandma.” The look, a seductive way of dressing, Nicoletta explains, in white linen clad Nancy Meyers romcom stars, including Diane Keaton in Something’s Gotta Give. More than just fashion, Beach Grandma embraces a whole lifestyle. Think affluent retired women in button-down shirts, shopping at organic farmers’ markets or hosting elegant, candlelit dinner parties at beach-front homes for their spouses. Crucially, you don’t have to live on the beach or be a grandparent to enjoy the event.
Tik Tok Hashtag #Coastal Now Has More Than 207 Million Celebrities are on board, with looks championed by Gwyneth Paltrow and Kendall Jenner. In creamy chinos, oversized sunglasses and an equally large sun hat, Anne Hathaway took to Instagram to rock the trend. Before TikTok was born I was ready for #BeachGrandmaMamaChik, she wrote. “This moment will never end.”
Aside from Oprah relaxing in a slip-on sweater, the celebrities and fictional characters who are often referred to as Beach Grandma icons are rich and white, leading some to criticize the trend as exclusive.
Despite this, the popularity of the beach lady is growing. We’ve seen the perfect beach grandma for the big screen (Meryl Streep in It’s Complicated) and off-screen through popular summer getaways like the Hamptons. But closer to home, what do real-life British beach grandmas make of the trend? And how does it feel to be called a style icon?
Dennis Melfi, 80
He retired Nursery worker from Shoreham
“My friends tell me I shouldn’t wear gray and beige at my age. This trend shows that you can. I’ve worn jeans with a cute top my whole life. As you get older, your style should change a little, things like the neckline. Anything aimed at people my age seems stripped down. Even my grandchildren said to me, ‘Nanny, please stop buying lashes.’
Anne Sadler, 74
Personal assistant from Bury, Lancashire
“Maybe young women want to dress like this because they want to feel comfortable. My trousers are from M&S, my top and denim shirt are both from Bonmarche and I picked up my hat from Suffolk Market. I love Joanna Lumley’s style, especially her travel shows. She looks beautiful in a lot of floaty clothes. At my age, you don’t want to dress too young, but you don’t want to dress too much like a grandma.
Jane Regan, 68
Retired former media recruitment agency owner from London, now Hov
“Americans like fashion. They’re more casual than us. My body has changed, so my style has changed. I don’t wear the little things I wore in my 20s anymore. Living in Greece has influenced the way we dress for summer now. Today I’m wearing an NRBY dress, spring court trainers and Jil Sander sunglasses. . I love independent shops like Igigi in Hove and Cordelia James Lewes. I follow Diane Keaton and Linda Rodin on Instagram. They wear really expensive clothes so it’s just for inspiration.”
Deborah Tilley, 74: 74
He retired Makeup artist from London now, now Brighton
“Are women in their 20s dressing like this? Definitely not! I think the trend is American and very old fashioned. I’ve gotten into the eccentric parts a little bit. I bought this suede dress in Paris, the jewelry is in Greece and my glasses are Pagani. I love Havaianas because they are comfortable and I always wear ballet pumps from French Sole. Six years ago, I traveled all over New Zealand and South America. My friends my age said I was too old. I thought if I didn’t do it now, I never would. You have to create your own life.
Anne Munday, 76
He retired NHS staff From Bedford
“I want to keep up with trends without overdoing it. When you get to my age, you have to be smart. I want to dress really cool, but I look a bit silly. I haven’t dressed up since I retired. Meryl Streep and Diane Keaton are my type of people, they look casual but smart.” I chose to wear stripes today while visiting my granddaughter who lives by the beach.
Karen Knight, 71
He retired Radio presenter From Hov
“It’s ironic that it’s being described as part of this trend. I wouldn’t call myself a style icon. I don’t think you need to wear a tan as you get older. You should adjust things for those parts of your body that you don’t want to show. I like to mix expensive things with cheap things. I’ll wear this top to death it’s simple, easy and I don’t need to iron. I’m not a fan of how Diane Keaton dresses. It suits her but it is very difficult. “
Pam Tenant, 80
He retired Radiographer from Hovering
“I kept most of my clothes for a long time. They don’t tend to go out of fashion. I have two daughters in their forties who tell me I’m old. You will love this trend because you want to dress like it. As you get older, your style changes a bit, but I don’t feel like I’m wearing old clothes. I feel like I’m 40 or 50 years old – that’s how I always dress.
Rachel Lewis, 67
Casual Sale at Forever Boutique, from Hovering
“Young people like this approach because it is different from their peers. Their usual uniform is very thin, but this one is floating. It’s weird to be called stylish. You feel really good when people compliment you. You should be positive about aging. I have occasionally thought about bras and bras but you have to be happy with where you are now. You look young but you can’t be young, you just feel that way.”
Beverly West, 65
He retired Mathematics teacher from Kent
“I’m shocked that anyone appreciates what I wear. Maybe women in their 20s who are getting their first job and want to look really smart like this style. I’ve got a basic wardrobe of all my favorite bits that I use now. I haven’t made any transactions since it was locked. I don’t want to sound peevish, but I don’t want to sound like mutton in mutton. That’s always a big fear, dressing too young. “
Leslie McBride, 67
He retired Government employee from Hovering
“I can see the timeless appeal of this trend. I haven’t heard it, but it’s like me. I love level 8 and beyond on the high street. In Hove there is an independent cotton patchwork shop called Jabba’s Yard. I loved Laura Ashley back in the day. Now I love clean lines and colors. A floral print can make you look older as you age.
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