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Artist and designer Shwetambari Modi’s signature, eponymous fashion line is a fusion of refined New York modernism and Mumbai’s “Karigari” craftsmanship. Raised in an entrepreneurial family, Modi’s independent, creative spirit was nurtured from an early age. Free to explore different expressions, she quickly moved into the physicality of painting. “I am the raw,” says Modi, whose naturalistic approach as a fine artist translates directly into the ethos of Shwethambari’s latest collection, “Pani (Water)’s Radiant Beauty.” An eternal early adopter, Modi draws much inspiration from beaches and how light dances on bodies of water. Universality is a central theme in her work, as she cites water as the original source of civilization that “binds us together.”
Testing is in the design process. She begins each collection in India with glue poured onto canvas, guiding her color choices with knowledge, “I love what color does on its own,” she says. After digitally printing her paintings on locally produced silk, cotton or cashmere, she works closely with artists to realize the intricate details. The skill sets of these artisans vary widely depending on their region of origin, leading Modi to “rediscover India through embroidery”.
Shwetambari’s brilliance is Modi’s uncanny ability to blend New York and Mumbai influences into her own unique style. The Ritz dress is an essential part of the collection: mixing colors and patterns, it serves as “an ode to the sari but a little modern.” Another striking piece is the Dua Cap, which boasts a contemporary design based on historical influences. The versatility in Modi’s ensembles is also evident in her application of exquisite details. The duo’s long silk tie can flow freely or be styled with a formal bow under a structured jacket. Modi is excited to include details that “only the wearer knows”. One item in the collection required 80 hours to complete this job.
I want to help in any small way to keep it [the tradition of embroidery] Calling the collection “a love letter from New York to India,” Modi says that she wants to “showcase the best of my country in the country, to preserve it, not to lose it.” ” The designer’s attitude in work and life is one of infectious gratitude, paying homage to the places and people who created her. Experimental and collaborative, the light for Modi’s innovative approach is refreshing. Shiwethambari’s new collection is unique in its ability to embrace the quiet beauty of the natural world and preserve Mumbai’s embroidery tradition while celebrating the possibilities of the modern woman.
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