According to John Richmond, a special Shiba In inspired event will be shown in the coming days
Italian fashion brand John Richmond has shared a video clip to promote its collaboration with meme token Shiba Inu.
A “very special” event is expected to be held in Milan, the capital of the Lombardy region in northern Italy, to showcase the results of the coalition.
The upcoming video clip features John Richmond in costume, floating in front of the Shiba Inu logo and floating in the middle of a desert with a snake. A giant guitar with speakers can be seen in the background.
John Richmond didn’t mince words, saying the partnership had “shaken all expectations” at Milan Fashion Week.
Milan Fashion Week SS23 kicked off in earnest on September 20, with fashion lovers getting a glimpse of the biggest stars in the industry. Big names participating in the fashion bonanza include Gucci, Alberta Ferretti, Prada, Bottega Veneta and more.
The Shiba Inu Group announced its “ultimate” partnership with John Richmond in March, as reported by U.Today. The brand says it will offer fashion collections in the form of imperishable tokens. He confirmed that the collection will be shown in Milan.
The event will include physical versions of the collection, titled “Legends Live Forever.
Founded in the 1980s by the English fashion designer of the same name, John Richmond has collaborated with stars such as Kate Moss and David Bowie.