The Steelers launched the Small Business Spotlight program


The Pittsburgh Steelers and its WOMEN OF STEEL platform partnered with PNC Bank to launch the Small Business Spotlight program to recognize and support women-owned small businesses in the Pittsburgh area. The program, which begins Wednesday, Sept. 14, will provide four such small businesses with marketing support, as well as mentorship from Steelers and PNC Bank executives and PNC Certified Women’s Business Advocates.

“We are thrilled to partner with PNC through our Women’s Steel platform,” said Steelers Vice President of Sales and Marketing Ryan Huzjak.

The Steelers and PNC Bank worked with local chambers of commerce, including the West PA African American Chamber of Commerce, the Pittsburgh Metropolitan Area Hispanic Chamber of Commerce and the Three Rivers Business Alliance to select the following four small businesses to launch the program: Open Space Consulting, Consulting and Health, Self Señorita, Advance Source Concepts LLC. and Café Tu Y Yo.

“Women are a powerful force for economic growth, but we know there is an unsustainable financial gap between men and women, according to the World Economic Forum’s 2020 Global Gender Gap Report,” said Beth Marcelo, director of women’s business development at PNC. “That’s why PNC created Project 257SM: Accelerating Women’s Financial Equality Initiative and we’re excited to partner with the Pittsburgh Steelers to address the economic gender gap and support women-owned small businesses at our headquarters.”

In addition to providing consulting resources for PNC Certified Women’s Business Advocates, PNC is hosting workshops for participants on financial topics related to their business and the industry. Each selected business will also benefit from approximately one month of flight promotion through Steeler’s marketing platforms.



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