Understanding The Passion For Pink


The fashion industry has become crazy about this color. From designers to the queens of street style, a trend that goes beyond aesthetics and embraces ultra-femininity without the complexities.

I said this a few weeks ago when we talked about “Barbiecore,” the fever that has emerged from everything related to Barbie beauty, it’s not coincidental. The filming of Barbie, the film about the mythical doll being crafted by director Greta Gerwig, has created a fashion fascination for the toy that has become a cult piece.

If until recently the doll’s reputation had fallen for being alienated from the social issues facing us, in addition to representing a white body, emaciated and far from the diversity of shapes, the feminist twist that the filmmakers gave her in this film. Have promised to rekindle your success.

The obsession with pink comes to us at a time when stereotypes of fair, white and skinny are no longer in fashion and women don’t have to apologize for dressing as they please: does that mean wearing a pair of black pants such as you want to wear electric pink mini dress with platform and matching bag.

For many, being feminine is not the opposite of being feminist and there is no reason to turn away from some of the trivialities traditionally associated with women. To think that you have to wear a suit to get respect is nonsense today. All you have to do is see those powerful women on the internet glowing in the pink key.

Nylon magazine already said this in an article published at the beginning of the year. For many, the hyper-feminine awakening has come courtesy of the TikTok girls. Most of the 20-somethings who used the social network eventually downloaded the app in the early days of the Covid lockdown.

Photos: Roberto Molina; Styling: Valu Hernandez; pattern: Juliet Espindola; Makeup and Hairstyle: Ricky Mina; locker room: papaya art direction: Brenda Flores; place: you | Maitapora; Assistant: Gabriella Murillo, CH Thomas and Danielle Knoblau

TikTok: A conversation space

As the algorithm got us to know ourselves better, many of TikTok’s “For You” pages became a collection of makeup tutorials, shopping tours, and unexpected girls for girls. Talking about boys, dressed in pink and glitter.

Chrissy Klapeka, a content creator with nearly 5 million followers on TikTok, says her beauty regimen is heavily influenced by how she chooses to express her lesbian femininity. “I think there’s a lot of beauty in femininity, but there’s also a lot of beauty in how people express their femininity and aesthetics,” she says. “It is almost an art form in itself, which comes from authenticity and self-acceptance,” adds TikToker in one of his videos.

“I think hyper-femininity emphasizes the empowerment of women, which is what feminism stands for,” says Hikari Fleur, a TikTok content creator who focuses on the Y2K trend and ’90s styles. “It is unfair to think that a woman is less intelligent or powerful, just because of how feminine she is. In my opinion, you can definitely be feminine and feminist”, adds the influencer in one of his videos on the platform.

pink fashion
Photos: Roberto Molina; Styling: Valu Hernandez; pattern: Juliet Espindola; Makeup and Hairstyle: Ricky Mina; locker room: papaya art direction: Brenda Flores; place: you | Maitapora; Assistant: Gabriella Murillo, CH Thomas and Danielle Knoblau
men are allowed to be childish

“Growing up as young women, we are told that society and men will respect us less if we enjoy female stereotypes,” says influential Amira Mohamed in Nylon magazine. “But I feel like it’s kind of misogynistic in itself because we’re telling girls to give up on the things they really enjoy and make them happy how others will see them, something we never say to men. They are ridiculed by those who admit that they still enjoy Barbie movies or romantic comedies,” he added.

pink fashion
Photos: Roberto Molina; Styling: Valu Hernandez; pattern: Juliet Espindola; Makeup and Hairstyle: Ricky Mina; locker room: papaya art direction: Brenda Flores; place: you | Maitapora; Assistant: Gabriella Murillo, CH Thomas and Danielle Knoblau





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