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October 10, 2022 | 1:33 p.m
MANILA, Philippines – Actress and mental health advocate Nadine Luster concluded BYS Fashion Week with a bang.
Longtime international cosmetics label BYS, Philippine designer Tian Rodriguez rocked his final look at the end of BYS Fashion Week 2022 last Saturday night at the Green Sun Hotel, Makati City.
Among those in attendance at the three-day fashion show were actors Beauty Gonzalez and Richard Juan, and “Drag Contest Philippines” stars Marina Summers and Eva Le Queen.
From October 7 to 9, fashion designers Randolph Clothing, Russell Villafuerte, Cheetah Rivera, Jaz Cerezo, Kay Morales, Justbonita, ISA Brand, Cruz MNL and Tian Rodriguez Manila showcased their latest collections at three different venues: Shooting Gallery Theater at Bonifacio in Makati, Maybank; Global City in Taguig City, and Green Sun in Makati City.
“We have one foot in the future to constantly surprise and delight our customers with cutting-edge product lines, collaborations and fans,” said Angie Goyena, president of IFAS Inc. The third night of the fashion event. iFace is an official distributor of BYS from Australia. The original creators of the brand flew in to witness the spectacle.
In addition to the three-day fashion show, as a 10th anniversary gift, Goyena announced the latest endorsement of the world-famous K-pop group ENHIPE.
“Yeah, right, Jungwon, Hye-seung, Jay, Jake, Sunghoon, Sunu, and Ni-ki are here to play and experience the shelves and social media platforms!”
Dubbed “The New K-Pop Powerhouse,” INHIPA has taken the world by storm by winning the music-themed survival competition “I-Land” and garnering hundreds of thousands of pre-orders for their albums before they even launched.
The name ENHYPEN takes inspiration from the ‘hyphen(-)’ that connects different words, reflecting the group’s mission to create a new meaning – to connect with each other, connect the world through music and grow together.
In less than three years, with countless international covers, a fiercely loyal fandom known as ENGENE, and chart-topping tracks, ENHIPE has hailed the seven boys as “the epitome of player creativity, experimenting with different aspects of their musical talents.” personality”
From futuristic neon to vampire-like goth shades, both ENHYPEN and BYS Philippines exude that diversity and juxtaposition—the group with their music videos and makeup brand with its products. ENHYPEN has million dollar tracks like “Given-Taken” and “Blessed-Cursed”, BS collections ranging from Barbie-pink to K-pop and K-drama cool.
Stay tuned to the official forums at BYS Philippines to learn more about the upcoming INHIPAN Fun Summit on December 3 at the Araneta Coliseum.
“From makeup to skin care and even lawyers, we at BYS are all about encouraging you to be yourself,” Goyena said, promising the packed fashion week will be back next year. – Video by Philstar.com/Deni Rose M. Afinidad-Bernardo, video editing by Martin Ramos
Related: Epidemic anxiety can be permanent: a psychologist gives advice on prevention
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