New research by Forrester Technology & Innovation North America shows that global technology spending will exceed $4 trillion by 2023 — despite increasing uncertainty.

Economic turmoil, supply chain issues, and tech talent shortages are forcing technology leaders to prioritize projects that improve operational resilience to drive growth.

Austin, TexasAnd CAMBRIDGE, Mass, September 29, 2022 /PRNewswire/ — New research has been released by Forrester (NASDAQ: FORR) Technology and Innovation states that North America accounts for more than global technology spending. 4 trillion dollars In the year Two-thirds of technology decision makers will increase their technology budgets by 2023, despite growing economic uncertainty. Additionally, in the coming year, to stay competitive, future-proof technology leaders will take a more hands-on approach to innovation efforts to put customer needs first – 80% of companies will shift their innovation efforts from innovation to resilience, according to Forrester’s 2023 Technology Leadership Forecast. .

Launched today at Technology and Innovation North America Austin, Texas And digitally, Forrester analysts unveil new research and frameworks that help future technology leaders take charge of fueling their organizations’ future growth by creating and implementing adaptive and resilient technology strategies. This new study includes:

• 2023 Predictions: Technology Leadership. Tech companies are threatened by reduced capital flows, higher interest rates and reduced consumer demand. In the year By 2023, technology leaders must review their vendors ahead of upcoming renewal cycles and build plans to account for software-as-a-service (SaaS) failures, spin-offs and product retirements. There will also be an outcry from whistleblowers, forcing CIOs to take action to hold technology leaders accountable. Join this keynote to learn what the future holds for technology leaders in 2023.
• Future Fitness Technology Strategy, 2022. According to a recent study by Forrester, companies that respond to customer needs by being future-proof, even in uncertain times, grow revenues 1.8 times faster than their peers. Technology platforms are key to accelerating organizations’ transformation and innovation journeys, with over 75% of business and technology experts strongly agreeing that their organizations will easily embrace major business changes for future-proof organizations. Join this session to learn best practices for creating a future-proof platform strategy that drives business results.
• A competency-based talent strategy is central to the adaptive organization. As technology leaders struggle to attract the right talent, they must create an organization that continuously develops and applies knowledge and skills to build resilience. Join this session to learn how to rethink technology skills and competencies to build a future-proof strategy that expands talent lists.
• Top 10 new technologies in 2022. According to Forrester, 65% of technology professionals say their company will increase spending on emerging technologies in the next 12 months. Future-proof technology organizations are poised to see positive near-term ROI in four new technology categories: Augmented Reality (XR), AI-powered TuringBots, Web3 and Zero Trust Edge. Join this keynote to learn more about which new technologies are ready now, which will take some time, and which are a long way off.

“Looking ahead, tomorrow’s technology leaders will take a practical yet flexible approach to improving their organizations’ operational resilience,” he said. Matthew Guarini, event host and VP and senior research director at Forrester. “At Technology & Innovation North America, we provide research and insights to help technology leaders overcome this complex landscape – turning lessons learned from difficult times into capabilities that make their organizations more flexible and successful long-term.”

Resources:

• Learn more about Forrester 2023 Tech Leadership Predictions (client access required).
• Learn more about the principles of future-proof technology strategy.
• Learn why technology leaders need to create an adaptive organization to drive resilience (customer access required).
• Learn more about the top 10 new technologies tech leaders should start implementing, testing or watching (customer access required).
• follow @Forrester And #ForrTech for updates.

About Forster

Forster (NASDAQ: FORR) is one of the most influential research and consulting organizations in the world. We help leaders across technology, customer experience, digital, marketing, sales and product functions harness customer obsession to accelerate growth. With Forrester’s proprietary research, consulting and events, leaders around the world are empowered to be bold at work – to navigate change and put customers at the center of their leadership, strategy and operations. Our unique insights are based on annual surveys of more than 700,000 consumers, business leaders and technology leaders worldwide. Rigorous and objective research methods including Forrester Wave™ assessments; 70 million real-time feedback votes; and the collective wisdom of our customers.

Media Contact:
Bureau Ira
Public relations
Forrester Research, Inc.
[email protected]

Source Forster