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Yesterday, USC launched its newest Business Cinematic Arts (BCA) program. This new degree is offered by the Marshall School of Business, and students now have the opportunity to emphasize their business studies in cinematic arts. Students may enroll in the degree program only as first semester martial freshmen and may take both SCA and martial courses.
The program is designed for Marshall students interested in the world of entertainment and the industry in general. In their second year, students will have the opportunity to participate in specialized internships and guest speakers from the industry to provide insight into current relevant trends. Solly Leati, a student at USC Marshall, offered her perspective on the value the program can provide to students.
Soley Liati: “I think it’s great because they can love it, learn more about both sides of what they want. And in general it makes their experience stronger and deeper, and maybe they will have a lot of fun in general.”
While the program offers many benefits and opportunities, some students are concerned about keeping the program at Marshall and not SCA. Rachel Blanton, a student with a minor in cinematic arts, believes the marshall is a way to “strengthen collaboration” between the schools.
Rachel Blanton: “I feel like SCA is more about preserving art, and to turn that for profit is to undermine the integrity of what we create here.
Rachel’s concerns about what she sees as the potential negative impact on the entertainment industry as HBO Max pushes the commercial side more than the art.
Only time will tell if her prediction will come true.
For Annenberg Media, I’m Brandon Garcia.
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