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YouTube is updating the way it presents search results for health-related questions, including a section dedicated to patient stories.
YouTube says it’s making this change in advertising in response to the way people search for health-related videos.
“People don’t often come to YouTube for health reasons,” says YouTube. Instead, they come with a human question: How do I live with this?
YouTube search patterns indicate that people with chronic health conditions do not always come to the site for information. They seek support from others in similar situations.
“… they would all be of the same human body: we would help one another in things. The need for connection and belonging is universal, and this is backed up by data—the science of peer support shows that social connections have positive effects on both physical and mental health.
YouTube personal stories shelf
To increase the type of connection people want, YouTube is launching a personal stories shelf in search results.
When you search for topics related to a health condition, YouTube returns a series of videos with people sharing personal stories about the condition.
As shown in the example below, the Personal Stories shelf is interspersed with other search results:
Screenshot from: https://blog.youtube/news-and-events/answering-the-human-questions-on-your-healthcare-journey/, September 2022.A video must focus on a personal, authentic life experience relevant to a specific physical or mental health condition in order to be eligible to appear on the shelf.
Promotional content or content that spreads false information is not eligible for the Personal Stories shelf.
YouTube says its Personal Stories shelf will begin streaming questions related to cancer and mental health, such as anxiety and depression.
The Personal Stories shelf is available to users in the US, but YouTube plans to expand to more markets and more query types.
Source: YouTube
Featured image: metamorworks/shutterstock
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