Jackson Wiederhoff skates through fashion week with catnaps and sew-a-party camaraderie.

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Jackson Wiederhoeft He always had a clear idea. Long before the 28-year-old launched his eponymous fashion label Wiederhoff in October 2019, the Houston native spent his childhood summers leaning toward escapism. “I went to the library and borrowed. RL Stine Goose Bumps I was sitting in my closet with books and a little fort that I made and read,” Wiederhoff recalls. Come fall, dive further into fantasyland with Halloween costumes made with the help of Nana. “I feel like these kinds of worlds inside us have been a place of creativity for me,” says the designer, whose well-crafted confections invite theater into the everyday. (The 32 Habits look at a recent wedding party; bejeweled corsets and lame coats and Candyland gowns—you get the picture.)

That sentiment echoed earlier this month when Wiederhoff presented their Spring 2023 collection at New York Fashion Week — a near-marathon success, as noted in this wellness diary. (Even the studio elevator was on the grid, sending the design team up and down a dozen flights of stairs.) The black-box-style show took place in a darkened gymnasium at the St. Patrick’s Youth Center in Manhattan’s Nolita neighborhood. On the stage, a group of ghosts Tim Burton-esque playground equipment served as the backdrop for two young actors (Kelly Robinson And Larissa Ling, both at Juilliard) and a fairy tale involving a model Teddy Quinlivan, Drag artist aquaria, and Martha Graham principal Leslie Andrea Williams. “The basketball game is over everyday women’s clothes,” says Wiederhoff with a laugh, showing his taste for charm.

Highbrow Pomp is a holdover from his years working with Wiederhoeft. Thom Browne. The sense of calm behind the stage is another. “I think I learned from Tom, just the composure before the show,” Wiederhoff says. “Nobody wants to see the person in charge melt down. It won’t be good for morale. In that spirit, this three-day chronicle is also about mutual well-being: a relaxing nighttime companion and a quick fix when the tension cools. Bridal wear is a valuable skill for anyone working in a white world. Wiederhoff chooses the word “popular” to bring “joy into the mix” as a reminder of their gender neutrality. After all, fashion is just as brutal as the wedding industry. “I’ve been surrounded by some of the most creative people I’ve ever seen, and not everyone is very happy,” said Wiederhoff, a candidate for this year’s CFDA.Vogue Fashion fund. “God knows I’m not perfect, but I think, if we’re not going to have fun, why do it?”

Monday, September 12

1:47 p.m. My designer Hannah And I’m sitting on the studio floor, weaving orange silk yarn into a macrame skirt (later to become 9). We slept in more than usual because our building flooded on Saturday, so we spent the entire weekend climbing and descending 16 flights of stairs. But honestly, there’s no place I’d rather be than with my hands on clothes. My old friend Alexander I thought he was a little down recently and told me I should sew something, because this always makes me feel better. It’s true – creating something with my own hands, there is no better feeling.

Flood water flowing through the elevator, four days before the show.

Courtesy of Jackson Wiederhoff.

The feeling of going down 16 flights for the seventh time in one day.

Courtesy of Jackson Wiederhoff.

2:19 p.m. When I passed him at the exit, the porter was asleep. I kiss him goodnight as I begin my hour and a half walk from downtown to downtown Brooklyn. Walking is my favorite exercise; It’s my way of reconnecting with myself and getting my breathing back to normal.

3:04 Me: I hail a car on Canal Street—because even the girls who are most excited about their fashion show shouldn’t cross the Manhattan Bridge past 3 a.m.

8:13 am Take a perfect fire selfie in the reflection of my dusty TV screen. After I Tums out in Photoshop reflection.

8:51 am I’m listening. Einstein on the beach (A Philip Glass Opera) on the train because the only thing I can listen to right now is a never-ending 8-count accord. It’s the basis for our show music and keeps me in the groove.

10:29: Assembling the icon Veronica William For her look: a head-to-toe bright red illusion covered in ostrich feathers. It’s about having Robin Hood meet Carmen San Diego from the Muppets, and I’m so excited. She instantly brings the character to life.

Drawing hair on a post-it note in the factory for an aquarium look.

Courtesy of Jackson Wiederhoff.

Veronica William’s suit for the Herald.

Courtesy of Jackson Wiederhoff.

2:50 p.m. I was upset with myself when I realized that I didn’t drink any water today. The owner of our factory Sen He called me in a zipper emergency, and I ran down 16 flights of stairs like the Wicked Witch from Snow White, my feet on fire. He does not drink water.

3:48 pm: When I came back from the factory, it girl around town Linux She was spotted strutting down 38th Street in a red velvet dress. Fashion week emergencies, everywhere I look. I remember we had to get her to appear for our show.

3:56 p.m. The first sip of the day came as my mom (who was in town for the event) placed a cup in my hand and watched me drink it. There is no feeling that mom is taking care of you.

5:03 p.m. In taxi county, I broke my own cardinal rule about writing emails with “URGENT” in the subject line. Putting myself in time, but not for long, because rules are meant to be broken during fashion week.

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