Big Tech Behemoths Quietly Embracing Crypto and DeFi – Alphabet (NASDAQ:GOOGL), Goldman Sachs Group (NYSE:GS)

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Crypto And decentralized finance is not nearly as hidden as many traditional investors believe. Conversely, DeFi and Token technology has been adopted, if not quietly, by some of the world’s most innovative companies. The initial secrecy and participation of some has dissipated the nerves, but if some concerns still remain, here are a few behemoths going full hog into DeFi.

GgoogleParent company Alphabet GOOGLE He is one of the most active investors in cryptocurrencies and DeFi technology. Innovation Goliath has invested $1.5 billion in four different blockchain companies between September 2021 and June 2022. These investments include digital security company FireBlocks, venture capital firm Digital Currency Group, Lightning Node infrastructure platform Voltage, and blockchain video games company Dapper Labs. In fact, there does not seem to be an alternative investment vehicle in the crypto sphere that Alphabet does not include. Ever since Meta, formerly known as Facebook, announced its plans for the so-called “Metaverse,” Alphabet has made billions in production of similar technologies. That in itself has opened the door to alternative investments like NFTs and digital real estate..

Goldman Sachs GS In March of this year, it made history by becoming the first major US bank to complete a cryptocurrency trade. This was a major step by a traditional financial institution that had previously been skeptical of blockchain technology. The business used a non-transferable bitcoin-related device between itself and cryptocurrency merchant bank Galaxy Digital, a technology-driven firm that provides financial solutions in the world of digital assets. One interesting thing to note about Galaxy Digital is that its founder and current CEO previously worked for Goldman Sachs for 11 years..

South Korean technology giant Samsung SSNLF It is also moving heavily into DeFi and cryptocurrencies. According to local media reports, Samsung Securities is currently working on its own cryptocurrency platform scheduled for release in the first half of 2023. It may even be developing its own crypto token. These technology investments are only the tip of the Samsung-Diffi iceberg, which has already invested in Aleo, a platform for building private blockchain applications, and several other leading technologies..

NFTs and digital real estate have been taking the world by storm ever since. Meta METAHe announced his plan to create a digital universe as previously described: the “metaverse”. Microsoft Capital’s venture arm also believes interest in art and real estate will stick, with a $27 million bet on NFT Studio Palm. This entity allows for the easy development and release of large-scale NFT drops on the Palm network. According to the company’s founder and CEO, Dan Heyman, Palm Network offers programs to flip millions of NFTs that connect communities and reward true fans of NFT technology..

Some DeFi providers have many tech behemoths investing in them. This is the case with Talos, who saw both. PayPal P.P.L And Wells Fargo WFC Invest millions in the company’s enterprise-grade infrastructure technology that supports digital asset trading. In fact, Citigroup, Wells Fargo and BNY Mellon were among the many investors who valued the crypto-trading company at $1.25 billion. With such considerations, it’s no surprise that Talos recently raised $105 million in a Series B funding round.

The list of institutions here must grow as fast as the technology that impresses them. The evolution of the sphere is seemingly endless, with countless opportunities for individual and global entities to engage. One thing is for sure, this initially obscure technology is here to stay.

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