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Megan Turner had no idea what she was getting into when she decided to make socks for her family. Turning her passion for knitting and crocheting into her own business, Megan Fit Makes, has gone from an unknown Instagrammer (more on that later) to a global sensation. Her designs have been worn by YouTuber Emma Chamberlain.
Considering her incredible success, it’s funny to think that the Brighton-based designer needed some serious persuading to make her first post. “My sister encouraged me to start an Instagram page for my weaving, which I was really lame at the time,” she laughs. “I honestly didn’t think anyone would be interested and I certainly wasn’t interested in selling anything. I literally wanted to post photos of things I was knitting.
But it wasn’t long before the questions started coming. “People give me their questions and, depending on what I’m doing, I usually ask for a few parameters. I don’t make general sizes, I make any size! So everything is completely normal.
In addition to promoting body inclusivity, Meggan is also a platform for slow fashion. Turner found that many of her followers had no idea how many hours it took to produce a piece. “I could finish a short-sleeved top in 14 to 16 hours if I was well-coordinated throughout the day. But after that I still have to sew and block all the ends – this involves soaking the garment in water for 20 minutes and then letting it dry, which takes 2-3 days. So it can take about a week from start to finish.
It wasn’t until late 2020 that Turner truly went viral. One of her most popular designs coincided with her release: the sweater. “It’s still consistently my best-selling item,” she said. That’s when she met Jared Ellner, Emma Chamberlain’s stylist. He asked to borrow some handles for a promotional shoot for Chamberlain Coffee. “I ended up wearing one of my sweaters with Emma Chamberlain, and that was a big highlight. I watch her videos while I’m literally in a sweater!”
Unlike other corners of the internet, Instagram’s knitting and crochet community is incredibly supportive. “Everybody is so invested in getting each other up and sharing posts,” Turner says with a smile. “It’s a wonderful community to be a part of and where everyone wants you to succeed.”
Can you describe your first post on your Instagram page? And what do you think now?
The first Instagram post is about two pairs of socks I made for my mom and sister. They both wore it several times and I thought it was a great photo at the time. I look back and think, ‘Oh my God, that’s it. so true old socks’
Who is your crush at the moment?
I mean a lot! But a woman I’m particularly excited about right now is a woman named @shishi.san. She makes these beautiful hand-stitched, floral rugs and amazing cream jumpers and dresses. And she has a beautiful baby!
What’s the last wikipedia hole you downloaded?
Definitely something to do Game of Thrones. My boyfriend and I are currently watching Dragon House and I went down some weird rabbit holes in that world…
Who is your most admired person?
@mollyohalloranknitwear comes to mind. She uses a knitting machine to make these gorgeous knit dresses and tops and then tie dyes them. I’ve loved her stuff for a long time, so I was super stoked when she followed me.
What’s the weirdest DM you’ve ever received?
The number of messages I get from people who want me to send them free stuff. Sometimes they offer to share my exchange on their Instagram page, but they don’t realize how long it takes to make my products. I don’t want to be mean, but when something takes over 12 hours to create, one post just won’t cut it!
Got something weird written on your phone?
I have several notes like “10sc increase 12 for 4.5”. It’s so I can keep track of rows when I’m knitting or crocheting. It’s not necessarily weird in my eyes, but I think anyone who saw it would be very confused.
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