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Farfetch is making it easy to go guest.
The luxury fashion platform is expanding its Fashion Concierge service, helping the company’s top buyers find rare, unique and “incredibly hard to find” items at the click of a button.
Farfetch Stylists launched its concierge service in 2015. In 2017, for its selected personal customers – the highest level of the company’s loyalty program, consumers spend at least 12,000 dollars on the platform every year.
But now, any of Farfetch’s private customers can submit requests to the “Proprietary Sourcing Service” through the company’s app, receiving email and push notifications.
And the sky seems to be the limit on what the big issuers can ask for.
In the past, the service has bought customers a $2.4 million Richard Mille watch, a $500,000 Rolex, a $40,000 Ashi Studio wedding dress, a $60,000 Louis Vuitton Courier Loisin truck, a $360,000 8.01-carat oval diamond, and a $75 million bluetooth box.
Betty Huang, vice president of Fashion Concierge at Farfetch, said the service has websites in the UK, US, Hong Kong and France that are hard to find (and sometimes facilitate the platform’s unique relationships with brands). ).
“We basically bring in anything,” Huang said, adding that the service is often asked to find hard-to-find luxury items, particularly watches and jewelry.
“During the pandemic, we’ve noticed that people are asking more for art and furniture, so we’ve expanded our categories to include more lifestyle items,” Huang said. “They have one place to shop and we can get them anything they need.”
According to Huang, the people who use the concierge service have not shown any real diligence in terms of the economy – inflation, war and the threat of recession are all looming. But the categories that are showing strong growth, jewelry and watches are often seen as investments.
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