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Given the various questions and controversies surrounding Meta’s metaverse avatars, you’d think they’d probably want to take the spotlight off them for the time being until things start to take more shape.
But that’s clearly not the approach Meta is taking, as it’s giving Meta avatars another option to customize their digital doppelganger on their apps by developing new Liverpool FC fan apparel.
As meta:
“Today, Liverpool FC launched the Meta Avatars Store, a collection of virtual outfits that you can buy on Facebook, Messenger, Instagram and later this year in virtual reality. The collection includes both Liverpool FC home and away kits as well as a pair of LFC label fashion apparel.“
Note that these new costumes are not yet available in virtual reality. This was made possible by the following post by Meta CEO Mark Zuckerberg, as Meta VR avatars have been the focus of major criticism for the company’s Metaverse push.
Meta, which has poured billions into VR development, has since come under fire for why the VR environment is so bad, and Zuckerberg seemed unaware of this fact when he posted this image.
Following this, Zuckerberg explained that avatar and VR developments are much more advanced than it seems and promised to show more at the Connect conference.
And Meta really showed off its improved avatars with Connect, which also included legs in VR avatars for the first time.
Feet are obviously very difficult for Meta to model, as his VR headset doesn’t include any foot sensors, so it has no way of tracking foot movement. But Meta is working on a new process QuestSim uses AI to predict what your feet are doing when you’re participating in a VR environment, taking signals from the movements it can track, in your hands and head. Where your feet are placed at any time.
And it looks practically authentic, Zuckerberg’s demo on Connect.
That’s great, isn’t it? The meta leg estimation process looks pretty neat, which could be a huge improvement for metavas interactions.
Except, it’s not really that good – or at least, it probably isn’t, because this video wasn’t created using QuestSim, it was created using Motion, a much more advanced and expensive process for modeling body motion.
As Meta UploadVR tells it:
“To enable this preview of what’s to come, the episode features animations created from motion capture.
Motion capture isn’t currently part of Meta’s commercial VR offerings, and it seems ironic that it’s returning to use this as a way to bring its upcoming foot simulation to all VR users. Since this isn’t the case and we don’t know how good QuestSim might be for something similar.
But Meta needs to show its best Metaverse vision to get people committed to the project and impress investors. It seems crazy to think that increasing digital footprints will be a key point of contention in the company’s revenue improvements, but perhaps, some market analysts are raising questions about the validity of Meta’s claims that such improved images represent consumer improvements to come.
So again, it doesn’t seem like the time for Meta to show off its latest avatar additions. But what happened was that Liverpool FC kits were added to the fashion collections available. Balenciaga, Prada and Thom Brownee in the Avatar Fashion Store.
Ultimately, Meta sees these digital asset offerings as a new revenue stream for the company and an introduction to business. Virtual goods open up completely new communication options for different suppliers.
And they’ll be the same thing as they already are with Fortnite, Roblox, and more.
But the meta has some avatar challenges to work through before it can truly take the next step.
But, you know, football stuff. is it cool
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