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Milan – The Italian fashion governing body’s commitment to the sustainable development of the sector is also aimed at another key environmental issue: the end of life of fashion products.
Six founding members of the Camera Nazinale della Moda Italiana have formed the consortium Re.Crea, which aims to jointly provide solutions and best practices to manage post-consumer fashion waste, with the ultimate goal of giving it a second life through recycling.
Re.Crea’s founding members include Prada Group, Ermenegildo Zegna Group, OTB, Moncler, Maxmara Fashion Group and Dolce & Gabbana. The initiative was presented at the headquarters of the Camera della Moda here on Friday.
The move comes in response to the EU’s 2018 extended producer responsibility EPR, which requires companies to take operational and financial responsibility to support the post-consumer, end-of-life recycling of their products. and recovery goals.
In the year In 2021, textile waste in Italy will reach 480,000 tons, including 146,000 post-consumer clothes, Camera della Moda, citing a report issued by the Ministry of Ecological Transition.
The latter institution is tasked with translating EU mandates into implementing decrees, which are expected to be issued by the end of the year.
“Italy is second only to France in implementing European mandates,” said Carlo Capassa, chairman of the Camera della Moda, who serves as president of the consortium. “I think it’s great that our Italian brands have decided to apply for a common protocol.
“Working as a system is a sign of brands’ ‘generosity’ and a unique forward-looking attitude. “One can be sustainable only when standards are set together.”
Re.Crea is open to any Camera della Moda member who wants to join. Its board currently includes OTB’s Chief Sustainability Officer, Sara Mariani, who has been named Vice President of the Consortium; Lorenzo Bertelli, Prada Group Head of CSR, and Ermenegildo Zegna Group Chief Marketing, Digital and Sustainability Officer Edoardo Zegna, among others.
It accepts companies outside the association if their annual revenue is not less than 500 million euros.
Kasa’s reason for the decision was that “the alliance has common goals, research and development goals and b [sustainability] Title.
Among the consortium’s key activities, it calls for significant investment in R&D in key solutions to sustainably manage post-consumer fashion waste, and Re.Crea wants to ensure that any active collaborator can contribute.
The required investment, financed by the members, has not yet been determined as it depends on the size and scope of the operation, which will be defined by Italian government regulations.
For example, the first waste disposal target set by Mariani Italy is expected to be 15% of the post-consumer fashion waste produced each year. By comparison, France, which launched a similar program a decade ago, now recycles 38 percent of its fashion waste.
“Our brands are thinking about the future, not just complying with laws and regulations… We want to share with partners the experience gathered in the ‘second life’ of products,” Kapasa said. “Directly addressing the end-of-life of products ensures that waste disposal is done properly, so it’s also good for the brand.”
In order to provide effective solutions, the Kasasa Consortium envisages establishing relationships with fashion supply chain players operating in the field of recycling and the circular economy, as well as companies outside the fashion system.
Capassa, which has been given a 500 million euro limit on the 2021 demand for phasing out textile companies whose waste was 284,000 tons in Italy, said other fashion associations are preparing similar initiatives.
Re.Crea will be presented in full on October 28 at the Venice Sustainable Fashion Forum by Camera della Moda, the industry association Sistema Moda Italia and the consultancy House of Europe – Ambrosetti.
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