How Premier League managers have topped the fashion stakes: designer outfits and casual wear

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The Premier League is back and dark skinned white single coaches are roaming technical areas across the country.

After managers slipped on their favorite shoes and agreed to the opening day of the season, viewers of the night’s highlight shows woke up on their sofas in shock – and Erling Haaland wasn’t the one who took off. He scored two goals in his league debut.

Instead, it was Bournemouth manager Scott Parker’s latest fashion statement as they beat Aston Villa 2-0. In an eye-catching, light gray woolen jacket with four white stripes on the sleeves…with a fun tie-kite.

Often one for a cohesive look, this is one of Parker’s most divisive efforts since his time at Fulham Cardigan, notably the Thom Browne-designed blazer, which retails for an eye-watering £1,650.

Scott Parker


Bournemouth coach Parker catches the eye with a luxury umbrella (Photo: Steve Bardens/Getty Images)

It may have been a cry for help after Parker warned his side were “lacking in a lot of places” ahead of their return to the top flight earlier in the week, but their impressive opening day result suggests otherwise. Whatever the reason, we hope it caught on.

But what about the looks of the other 19 Premier League managers? Let’s review the fashion winners and losers from the opening day…


The suit team

Good, classy fashion Last weekend’s results are no guarantee of success for a coolly dressed team of Leicester’s Brendan Rodgers, Aston Villa’s Steven Gerrard, Southampton’s Ralph Hasenhuttl and Crystal Palace’s Patrick Vieira.

Leicester’s home draw with Brentford was the highlight of this disappointing set, as Rodgers sported a classic dark blue kit in a matching tie.

Brendan Rodgers


Leicester manager Brendan Rodgers kept things simple in a dark blue suit – with a Burberry belt (Photo: Plumb Images/Leicester City FC via Getty Images)

Rather than Gerrard’s kit, the club’s combination of claret and blue is a little unoriginal, perhaps, but it has the feel of a defiant and sincere club captain.

The club-colours tie and suit duo may now be the managerial equivalent. Even Sir Alex Ferguson, who once again cast his eyes and long shadow on the new manager at Old Trafford this weekend, has noticed this look. Someone warn the LMA – this classic may die.

Steven Gerrard


Aston Villa head coach Steven Gerrard: proud owner of club colors (Photo: Robin Jones – AFC Bournemouth/AFC Bournemouth via Getty Images)

If club colors are the old guard, the Vieira with its all-navy affair and no equal and Hasehutl’s trademark trendy waistcoat looks like the future. The Southampton manager’s award for best dressed in the Premier League has already ended. Even if his team looked half as good as he did. They sighed.


An emergency

A new era has arrived and there is nothing we can do to prevent ordinary people from ruining the football legacy of managers who fall into the “suit” or “tracksuit” categories. Wearing this t-shirt, Polo’s top sports team are here to stay if they tell us their team has won four and drawn one.

Firstly, the hybrid duo of Graham Potter and Erik ten Haag will be at Old Trafford this weekend. The Brighton manager sported a casual polo top under a blazer, while the ten hag sported a t-shirt featuring some pretty red and black detailing. A good effort, both making waves in English football (or in Ten Hag’s case) befitting their current status as managers, and rather than the efforts of Frank Lampard and Steve Cooper in a cool gray polo and zip-up sweater respectively, that “Dad trying to make an effort” feeling. He gave

Frank Lampard


Everton manager Frank Lampard has entered “dadcore” territory (Photo: Michael Regan/Getty Images)

At the other end of the spectrum, Marco Silva, Mikel Arteta and Antonio Conte were in similar gear to Lampard and Cooper, but they were much, much bolder. Perhaps it was Conte’s European fit of blue polo style or Arteta’s black long-sleeve number combined with a shaggy hair and chin-grabbing look that made the two men from Romford and Pontypridd look less world-weary.

Even in good weather, Silva’s plain black T-shirt was the most casual of the lot, but he is safe at the fourth English club, fearing he won’t pick a Hull City jacket that he doesn’t know he has to lead. A group at Craven Cottage.

Mark Silva


Marco Silva: Back in Black (Photo: Justin Tallis/AFP via Getty Images)

Completing the pack in Leeds’ Jesse Marsh and Manchester City’s Pep Guardiola are two men who have unequivocally served their clubs, and both have been asked in the “Are they managers or could they be at the end of the pitch?” category. Marsh’s gray jumper was a Stone Island staple, while Guardiola regularly wears the Italian brand.


Traxut Brigade

Ah, back to “real football men”. Nothing screams head coach these days like a full club tracksuit and let’s face it, if you buy them all from the club shop you can’t go wrong with the head-to-toe effort totaling £349.99.

The most popular candidates for this are Jurgen Klopp and Thomas Tuchel, with Wolves boss Bruno Lage highly praised but still holding on. Only Too much hair to look for a hat with a club logo to complete the look.

Speaking of hats, one is tipped to the usual king David Moyes, who, at 59, is now the Premier League’s oldest manager, from the top of West Ham’s coaching staff, and then thrown away with little thought. This is a man who has no time or interest for anything other than a practical solution to his match-day needs – and a good one at that.

David Moyes


West Ham manager David Moyes – normalizing the club’s merchandise (Photo: Justin Tallis/AFP via Getty Images)

Rounding out this team were Brentford’s Thomas Frank in a well-trimmed blue Brentford polo and Eddie Howe – all three buttoned up Newcastle polos – standing with arms crossed on the touchline at St James’ Park. Seven years after his debut as Bournemouth manager in the Premier League, Howe’s match-day vibe still looms large for the “PE teacher that all the girls loved” is amazing.


Weekend Fashion Winner – Ian Wright

He may not be a manager, but whether it was on purpose or by accident, Ian Wright continued his relentless streak of replying to Alan Sugar’s nonsense on Twitter this summer by wearing a glorious hot pink long-sleeved top on Match of the Day on Saturday.

Last month, Sugar responded to an eye-opening question about the balance of male and female academics covering the Women’s European Championship with a stunning video.

113 this time–Goal’s ex-Premier League striker made the comments after ex-Tottenham boss Wright took to Twitter to ponder whether he would wear Arsenal’s pink away from home.

Raithy is a national treasure.

(Top photos: Getty Images; Design: Sam Richardson)



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