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Dublin — (Business Wire— “Global Ad Tech Market, By Type (Cloud-Based, On-Premise), By Enterprise Size (Large Enterprises & Small Businesses), By Pricing Type (Fixed Monthly Fee, Ad Spend Commission, Hidden Bidding Signals), By End User , by Channel Type, Company, Region, Forecast and Opportunities, 2027” report added. ResearchAndMarkets.com’s Providing.
The global advertising technology market is expected to show a constant CAGR growth during the forecast period of 2023-2027. As expected, the rollout of 5G technology and shifting consumer preferences towards using mobile devices as the preferred digital media are primarily driving the demand for the global ad technology market.
The ongoing digitization trend to improve workflow and employee productivity and increasing digital spending by enterprises is expected to fuel the growth of the market in the coming years. Also, investments by market players to improve response time and growing advertising industry are expected to influence the market demand.
The global advertising technology market is segmented by type, company size, price type, end user, channel type, regional distribution, and competitive landscape. Based on regional analysis, North America is expected to hold the highest market share in the next five years.
Years considered for this report:
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Historical years: 2017-2020
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Foundation Year: 2021
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Estimated Year: 2022E
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Forecast period: 2023F-2027F
Objective of the study:-
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To analyze the historical growth of the global advertising technology market from 2017 to 2021
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To estimate and forecast the global Advertising Technology market size and growth rate from 2022E to 2027F
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To segment and forecast the global advertising technology market based on type, company size, price type, end user, channel type, regional distribution and competitive landscape.
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To identify a major region or segment in global advertising technology
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To identify the drivers and challenges for global advertising technology
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To analyze competitive developments such as expansions, new product launches, mergers and acquisitions, etc. in the global advertising technology market.
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To identify and analyze the profile of the leading players operating in the global advertising technology market
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To identify key sustainable strategies adopted by market players in the global advertising technology market
Companies are mentioned
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WPP Group PLC
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Omnicom Group Inc
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Publicis Groupe SA
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Interpublic Group of Companies, Inc
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Adobe Inc
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Google LLC
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Business Desk Inc
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Criteo S.A
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IgnitionOne, Inc
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MediaMath Inc
Scope of Report:
In this report, the global advertising technology market is segmented into the following categories in addition to the industry trends detailed below.
Ad Tech Market, by Type:
Advertising Technology Market, by Enterprise Size:
Ad Tech Market, By Price Type:
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Fixed monthly payment
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Advertising expense commission
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Hidden auction signs
Ad Tech Market, By End User:
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Home media buyers
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Advertising agencies
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Website owners
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Application developers
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Advertising networks
Ad Tech Market, By Channel Type:
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Show ad
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Video advertisement
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PPC
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Social media advertising
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CTV
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Dooh
Advertising Technology Market, by Region:
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North America
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Europe
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Asia-Pacific
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Middle East and Africa
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south america
For more information about this report, visit https://www.researchandmarkets.com/r/9hscxn
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