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August 22, 2022
Users of TikTok and other social platforms are sharing their finds with Costco, helping to make the warehouse club a bargain fashion destination.
The search term “Costco found clothes” has 1.8 billion views on Tik Tok. Among the popular hashtags on TikTok are; #costcofashion It has 5.8 million views; #costcouture, 5.1 million; And # Coastal clothing5.3 million.
Tik Tok posts feature short videos of fashionistas bragging about getting major deals from Tommy Hilfiger, Pendleton, Puma, Dickey, Uggs, Calvin Klein, Fila and many other fashion, casual and active brands.
@theashleybell Costco is coming in clutch #costcofinds #costcotiktok #fila #whatsfound #wtfitinspo
♬ Original Voice – Ashley Bell
The epidemic appeals to the casual and comfortable clothing displayed on the Costco sales floor.
“It’s all about comfort,” California-based shopper Tiffany Weiss told a fashion blog. Filter 29. “It’s like a whole new way of thinking.”
Before 2020, the 53-year-old said she would “never think” about buying clothes at Costco.
Costco is getting points for being able to keep some of the hottest brands in fashion and being on trend. The convenience of one-stop shopping and saving money is gaining more attention in a time of rising gas prices and high inflation.
“I think that many people are interested in the affordable price, the convenience and then participate in this noise, which is a very interesting event for Costco,” said Francis Sola-Santiago, the author of the book. Filter 29 Text, said NPR.
A social media move on Instagram and YouTube with “Carry Out” brings Costco’s in-store treasure hunting experience online. Costco can offer a deeper range of prices compared to regular prices. A bargain for hunter boots, they are highly sorted between different sizes.
@costcouture Costco Couture 8/31/21 #costcocouture #costco #hunterboots #costcofashion #costcofind #costcoshop
♬ Girl in September – veggibeats
As with other raters, part of the appeal is the process of scoring a deal in an unexpected place and the thrill of finding one.
“I get compliments on many of my clothes every day.” JJennifer Maldonado, who runs the Tik Tok account @costcouture, They spoke NPR. “And I always say it’s from Costco, and I get the same reaction — just a blank look on their face. Like, really – Costco? Heck yeah.”
Discussion Questions: Why are Costco’s fashion finds going viral on social media? Do you think Costco should take action to build on social media buzz, or will this likely backfire?
“I say user-generated content speaks for itself.”
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