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“The fun part is sitting down with these founders and finding out what their dreams are,” Kardashian told the Journal in an interview. “I want to support this, not change their identity in their DNA, but to support them and take them to the next level.”
Sammons left Carlyle after a 16-year stint, during which he invested in a number of high-profile brands, including streetwear brand Super and Bits by Dre. He has been associated with the Kardashian family for many years and approached them with the idea. Kardashian’s mother and manager, Kris Jenner, will join SKKY as a partner.
The Kardashian-Sammons mix makes a complimentary team, he said. Sammons has two decades of investment acumen, and Kardashian is arguably the most popular woman in the world, thanks to her TV stardom and business portfolio. That can help SKKY attract business and promote the brand the company is investing in.
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