Years later, earlier this month Apple It has launched its Mixed Reality (MR) project. Through the Vision Pro headset. The device, called Reality One, is designed to provide users with an immersive experience by enabling them to access advanced technologies including Virtual Reality (VR), Augmented Reality (AR) and Artificial Intelligence (AI).
Metaverse– the place where the physical and digital worlds collide – is often perceived as a risk and challenge due to its reliance on new approaches and accessible technologies. as a result, Hesitation remains around the role of the healthcare metaverse. Yet with buzz in the metaverse about its importance and measurable potential, many industry experts question whether its impact on healthcare is about to take off.
Apple’s fight for the top position
GlobalData It predicts the Metaverse market In the year It will be $627 billion by 2030, growing at a compound annual growth rate (CAGR) of 34% between 2023 and 2030.
GlobalData is the parent company. Pharmaceutical technology.
Apple’s massive research and development (R&D) boom came as other giants Microsoft and Meta (formerly Facebook) announced their interest and plans to pursue Metaverse.
In the year In November 2021, then-Facebook (now Meta) announced plans to focus on Metaverse. Soon after, Microsoft announced that it was plowing 70 billion dollars to acquire Activision Blizzard, the leader of the video game, in part, to pursue his goals in the Metaverse. Perhaps unsurprisingly, Google Trends research has confirmed that ‘Metaverse’ One of the trending technology terms in 2021.
Although the three giants’ R&D activities run concurrently, Apple’s latest initiative comes as Meta’s contribution to the Metaverse is perceived as odd. After launching the Meta Quest Pro mixed-reality (MR) headset in October 2022, Disappointing sales figures Give Apple a chance to take the new release into the mainstream healthcare Metaverse space.
Access to information and education
Metaverse is expanding our access to information and education about our health. “One of the main advantages of Metaverse education is the ability to create immersive and interactive experiences for learning,” said Dr. Jane Thomason, Interim Chair of the World Metaverse Council. Focus on pharmaceutical technology.
“Metaverse can play an important role in improving access to health information and education,” said Tobias Schaffner, senior advisor for disruptive technologies at Ernst & Young. Focus on pharmaceutical technology. Access to immersive and interactive virtual environments allows users to explore, learn, and engage with health-related content. Leading tech companies Apple, Meta, and Microsoft want to be at the forefront of this new era of healthcare.
Recent innovations in metaverse-enabling hardware, particularly cutting-edge VR and mixed reality headsets, “offer promising advances that can increase public awareness and adoption among interested groups,” Schaffner says.
“These technological advances hold the potential to open new applications and pave the way for pioneering use cases, ultimately benefiting patients and the broader life sciences sector,” Schaffner details. But to maximize the appeal and uptake of the healthcare Metaverse, connectivity across the sector is needed.
“It’s important to acknowledge that the Metaverse is built on a number of interconnected pillars, and that continued growth and evolution across all of these different pillars are necessary to fulfill the Metaverse’s potential at a larger scale,” Schaffner added.
Recent years have seen advances in integrating the metaverse concept into healthcare, Thomason shares. Professionals use VR applications for pain relief during medical procedures, psychotherapy to overcome phobias, and rehabilitation programs for children and the elderly. AR has been used to overlay medical information on real-world objects, aiding healthcare professionals in diagnosis and treatment planning.
Telemedicine platforms with Metaverse elements enable patients to consult directly with healthcare providers, improving access and reducing geographic and social barriers.
Virtual support communities and patient education programs in platforms like Metaverse have also gained interest, Thomason says, promoting peer support and knowledge sharing. Information sharing concepts enabled by distributed ledger technologies have also recently received some attention.
Scientific support grows
Specifically, researchers have delved into the science and potential behind Metaverse for healthcare over the past two years.
In the year In a 2022 study, researchers found that extending the Metaverse to healthcare “a Deep influence In clinical practice and human health, creating a “Metaverse of Medical Technology and AI (Metaverse), the combination of technology supports the development, prototyping, evaluation, regulation, interpretation and verification of AI-based medical practice, especially medical imaging-guided diagnosis and treatment.”
Another 2022 research study reported By integrating the metaverse and healthcare, the resulting healthcare systems will optimize resource allocation and utilization.
Decentralized autonomous organizations may predominate.
Its focus on reading and writing enables the Metaverse to move from Web 2.0 to Web 3.0 with a focus on reading, writing, ownership and participation, Schaffner explains. “Developed by an open community of open source software developers, Metaverse is by default about community and collaboration,” says Schaffner.
Depending on the company structure of choice, pharmaceutical companies are exploring decentralized autonomous organizations (DAOs) that create the necessary multi-stakeholder relationships and encourage network participation. Daos are community-led entities with no central authority. “Anyone with a stake in The DAO can propose the future,” Thomason said.
Ideally, the journey toward community and collaboration will be closer to electronic health records (EHRs). It allows patients to control which information they have access to and subsequently influence How researchers conduct future clinical studies.
However, more centralized management is needed, Schaffner says, especially when it comes to sensitive data that the community of users and policymakers are currently dealing with. “All of this forces companies to rethink how they approach digital opportunities,” Schaffner added.
“I truly believe that the life sciences and healthcare sectors — and especially patients — will emerge as the main winners in the move to the Metaverse,” Schaffner details. Scientific research, innovation and success stories help champion Metaverse developments. It means it will be Apple’s latest launch. of A technological breakthrough? Time will tell.