Bitewell’s healthy food marketplace reduces health insurance premiums

People understand the benefits of eating a healthy diet. As a result, employers are gradually taking responsibility for the health of their employees. Faster Corporations offer healthier and more affordable options, faster healthcare costs are reduced and ROI is increased.

The main problem is the cost of healthy food. Recent paper Published According to Utah State University, a family of four who buys healthy food spends between $1,000-$1,200 per month ($12,000.00-$14,400 per year), depending on the age of the children. For comparison, the average middle-income household in the United States spends $6,224 on food each year, while the average low-income household spends approximately $3,862 annually. An unhealthy diet can affect a person’s productivity. When people get sick from the food they eat or lack of nutrition, sick days are used.

20% in the United States Young people 2 to 19 year olds and 42% of adults are overweight, which increases the risk of heart disease, type 2 diabetes and some cancers. Put into perspective, people Confirmed diabetes The average medical cost per year is $16,752, of which $9,601 is due to diabetes. Because of this, companies like bitewell are creating programs for businesses to reduce healthcare costs by providing healthy options in the workplace.

“Think of us as the largest multi-vendor marketplace for food,” said Samantha Citro-Alexander, Bitwell’s founder and CEO, in a Highlight interview. We bring in the catering and logistics providers you already know and love. We import food delivery from all restaurant delivery apps. We import food delivery from all grocery delivery apps. We import food supplies from all meal kit companies. So for the first time, you can see all the food supplies around you in one place. And then, once you’ve got all the supplies in place, we add what we call nutritional intelligence on top. So we’ve identified these 300 food attributes that will help you understand whether it’s right for your needs from a health perspective.

Built by Alexander and co-founder Chris Fanucci. Healthy food market Works directly with employers to provide nutritional health benefits, lower insurance premiums and improve health for consumers. They found that 75 percent of our health care dollars go toward treating preventable chronic diseases and conditions. If people eat well in their thirties, they can add six years to their life. Plus, every dollar spent on healthy options saves $3.27 in return. It also closed a $4 million seed fund the organization led. Lead Sports and Health Tech through the Lake Nona Fund Following a $1.9 million pre-seed round.

Justin Driscoll, Associate, Investments & Portfolio at Lead Sports & Nona Fund “We’ve been following Sam and Chris, and the bite story, for a long time. “When you see the founder pulling together a bold, ambitious mission to change the way people eat, that’s quite a claim. It takes a certain type of individual to do that, and Sam was designed to be that person. You could say that this is more than a business idea, but also more than a passion project. She is in the midst of truly wanting to change the world.

After college with an acting degree, Alexander began working at a skin care startup focused on Indonesian herbal medicine culture in Jammu. For four years, she wore many hats, including developing the first website and building the company’s social media presence. As the company grew, she wanted to challenge herself. An employee from Bridgewater, an investment management firm, spoke to her. She eventually found a position in an operations and management capacity.

“Bridgewater is known for its culture of radical truth and transparency and the set of principles by which it operates,” she explained. I learned a lot about myself through that culture and those principles. As a result, I changed my mind in two ways. The first way was clear, honest and amazingly clear. Your thoughts and comments would be very kind. Secondly, it changed my view of myself and my strengths. Instead of focusing on strengthening my weaknesses, I need to focus on strengthening my weaknesses.

In the year In 2020, while working for Estee Lauder at Smashbox Cosmetics, she wanted to build her own company. A mutual friend put her in touch with Fanucci, who needed help building a healthy eating program. What started as a 20-minute call turned into three hours and led to a three-year partnership. Expand the platform to now use food experts to simplify healthy eating by implementing a custom FoodHealth Score. Employees download the app and can order over 1.2 million meals and products that meet their health needs.

Alexander’s key turning technique is to think of your life as a pile of sand. When you’re in the weeds of life, you can’t move because you’re covered in sand. But if you find a way to get out of the stick and stand on it, you have free space to turn in any direction you want. Many people try to pretend that they are sinking deep into the quicksand of life. You can’t see what’s in front of you and you’re not as efficient because you’re stuck on what’s there instead of trying to take a moment to give yourself a 360 pivot.

“We deeply believe that food is the future of health and the health care industry,” concludes Alexander. “Having people access to healing food should be part of our overall medical system. So we are pioneering healthy food as an insured benefit as part of your comprehensive healthcare package.

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