(Reuters) – Booking.com said on Tuesday it will test a travel planner in the U.S. that allows select travelers to submit inquiries and create itineraries, partly based on ChatGPT’s large language model on the travel booking app.
The feature, available from Wednesday, also relies on Booking’s existing machine learning models to provide arrival and accommodation options.
“Our new AI travel planner gives our customers some really exciting opportunities to explore travel options in a natural and human way,” said Rob Francis, chief technology officer at booking.com, in a statement.
ChatGPT, created by San Francisco-based OpenAI, is a chatbot that simulates a conversation and answers a series of questions, admitting errors, challenging wrong positions, and rejecting inappropriate questions.
A technology known as generative AI has taken the tech world by storm, prompting many companies to explore its use.
An early version of the travel planner will be available in the coming weeks to select members of the Booking.com loyalty program “Genius” in the United States.
Booking rival Expedia in April also launched a trial version of a new in-app travel planning experience powered by ChatGPT, where members can chat with the feature and get recommendations on places to visit.
(Reporting by Priyamvada C and Shivansh Tiwari in Bengaluru; Editing by Shilpi Majumdar)