Brands and retailers, such as Nordstrom, Ulta and Walmart, have celebrated Black History Month all month long by spotlighting black-owned businesses. We’ve rounded up some of our favorites below. Buy locally, make an impact globally.
This month, Nordstrom is spotlighting black-owned businesses like LaQuan Smith, The Oula Company and Sammy Miro Vintage. By the end of 2030, they signed the Fifteen Percent Pledge, pledging to increase their purchases from businesses owned or founded by black individuals by 10x.
Image credit: Nordstrom
The beauty giant is showcasing black-owned brands throughout the month of February, including Beauty Bakery, Juvia’s Place and Buta, to name a few. Check out Juvia’s Place Coffee Shop Eyeshadow Palette (pictured below), Beauty Bakery Lemon Bar Face Palette and more.
Image credit: Elta
Walmart honors Black Business Owners throughout the year, but for February they entered early. This month they are celebrating Black Americans who have made a positive difference and impacted our country. Check out some black-owned brands at Walmart, like Honeypot, A Dozen Cousins, and Afro Unicorn.
Image credit: Walmart
Buying and support go hand in hand. You can shop JCPenny’s new brand Hope for Black History Month & Wonder, an organization with 100% of proceeds going to Black Girl Smiles, provides mental health literacy programs, intersectionality workshops, and a therapy scholarship program for young African-American women and girls.
Image credit: JCPenny
Kohl’s is highlighting Black History Month in every department: apparel, accessories, toys and home. In addition, they are donating $100,000 to the National Urban League to promote economic empowerment, access to health care, education, employment and housing opportunities and guarantee civil rights for citizens across America.
Image credit: Kohl’s
Sephora believes in conquering all beauty. They highlight the black voices, creators and brand creators who have shaped the beauty industry. Check out their site for brands like Danessa Myricks Beauty, Pat McGrath Labs and Fenty Beauty. Also check out their short film “Black Beauty Is Beauty”.
Image credit: Sephora
Macy’s is celebrating Black History Month by supporting black creators all year long. When you shop Black-owned brands, you help UNCF support HBCU scholarships. Support the brand!
Image credit: Macy
Old Navy is going all out for Black History Month. Known for flip-flops and hoodies, the brand has created a collection of graphic tees designed by various artists to celebrate Black History Month, International Women’s Day, Pride, Juneteenth, and Latinx Heritage Month. In addition, Old Navy is donating $1 million to Men’s. & Girls Clubs of America.
Image credit: Old Navy
It’s time to get crafty! Michael’s is lighting up Black History Month with a special collection of craft supplies, ribbons, signs and more. A portion of the proceeds go to charities that support racial equality, such as Leadership for Tomorrow, a nonprofit that helps people of color advance in the workforce and find leadership positions.
Image credit: Michaels
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