Burberry’s new creative director Daniel Lee made his debut at London Fashion Week

Burberry’s Daniel Lee made his big debut at London Fashion Week

Written by Fiona Sinclair Scott, CNNLondon

Designer Daniel Lee made his debut as Burberry’s new chief creative officer on Monday night in a packed, purpose-built venue in the shadow of London’s Oval Stadium – the home of cricket, England’s sport. Other notable features of the British brand include hot water bottles that fight the hot weather and thick blankets on every seat and provided to guests before the show.

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The much-anticipated event, attended by VIPs including Naomi Campbell, Bianca Jagger, Skepta and Anna Wintour, marked a homecoming for the Bradford, West Yorkshire lad who previously held the senior creative role at Italian label Bottega Veneta.

Speaking to reporters after the rally, Lee said he wanted to “celebrate what’s great in the country.”

“I’ve always been so inspired by what’s so special about London and why I’m so happy to be back here. When you walk down the street you see people from all walks of life living together and that’s me.” I miss you.”

Iris Lowe walks the runway at the Burberry Fall-Winter 2023 show during London Fashion Week. Credit: Karwai Tang/WireImage/Getty Images

Burberry’s FW23 collection was full of rich textures, including this feathered look. Credit: Karwai Tang/WireImage/Getty Images

And it seems in this spirit that Lee created the first collection for the brand. The new vision for Burberry is not a return to traditional British sartorial cues – the beige trench was all but gone – but rather an attempt to push the label into a more sober space.

English mustard yellows, deep purples and reds and royal blue needles formed the basic color palette for the collection, with bomber jackets and slouchy, tartan-inspired kilts draped over trousers. One can imagine London Fashion Week’s designated punk Vivienne Westwood’s death priest giving the show a thumbs up.

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But for this debut to be a real success, Burberry needs a wider endorsement.

New chief executive Jonathan Akerroyd has made clear his ambition to grow the British fashion house – and one of the remaining independent luxury labels – into a £5 billion ($6 billion) megabrand.

Designer Daniel Lee will take a bow after completing his first show for Burberry. Credit: Karwai Tang/WireImage/Getty Images

Anna Wintour was one of the VIPs in attendance. She is later seen thanking Daniel Lee. Credit: Karwai Tang/WireImage/Getty Images

Bianca Jagger and Georgia May Jagger attend the Burberry show. Credit: David M. Bennett/Getty Images for Burberry

Lee’s appointment is a key pillar of this strategy, given the British designer’s transformational and commercially successful influence at Bottega Veneta, as well as his impressive CV at Maison Margiela, Balenciaga, Donna Karan and Céline.

At Bottega, Lee has made a strong mark with his modern approach to classic leather goods, particularly the pocket clutch – a celebrity favorite – and the cassette bag.

On Monday, accessories debuted on the runway, organized by shoes and bags, many of which were playfully embellished with faux fur. Thin work boots and rubber rain boots, alongside slick suede knee-highs, were some of the shoe options Lee listed for the upcoming autumn-winter season. The bags ranged from furry, oversized shapes to classic leather saddle designs adorned with a simple lowercase “B” logo.

A model wears a t-shirt with the words “roses aren’t always red” printed across the front. Credit: Karwai Tang/WireImage/Getty Images

Checked blankets were draped over models’ shoulders and paired with comfortable and classic British Aran jumpers. The English Rose motif is not traditionally remembered as a single t-shirt, but has seen many appearances.

According to Lee, the long-sleeved tees “rose is not always red” and the term “wind of change” refers to direct change. “Change it for me, change it for the brand,” he reiterated.

At New York Fashion Week, new collections were a mix of wearable and whimsical.

While the economic fallout caused by Brexit, the handling of the Covid-19 pandemic and recent leadership changes have not painted a particularly good picture of Britain to the world, Lee seems determined to remind viewers that there is more to the islands. give away.

“There’s great music, great theatre, great art here. I want to shine a light on those things and show the world a positive side of Britain.”

Top Image: Models pose for the finale at Burberry’s Fall-Winter 2023 show.

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