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Led by A-list C-suite executives, a new nonprofit organization is setting up a free online clearinghouse for anyone looking for a playbook and help guiding companies to support employee mental health.
Why is it important? Burning that from Epidemic It has an equal. He arrived at the corner officeProject Sane Mind is trying to reduce the stigma of mental illness by getting CEOs to talk openly about their struggles and enacting meaningful policies.
news drive; Project Sane Minds It’s building what it calls “the first direct-to-consumer digital mental health marketplace” — a one-stop shop for to get An emergency hotline, psychiatrist, substance abuse treatment program, or other related help.
- “We wanted to build an Expedia.com for mental health,” said Philip Shermer, founder and CEO of Project Healthy Minds, who previously helped map out the mental health strategy at BlackRock.
- The second mission is to partner with business leaders, celebrities, and public officials who speak openly about the importance of mental health—perhaps their own.
- A third is creating national standards to guide companies’ mental health efforts—just as important. Millennium And General Z.
“In the knowledge economy, We need mentally strong and tough workers,” Schermer said.
Who’s on board: Project Sane supporters include Bill Kolb, chairman and former CEO of McCann World Group, Jeff Ryder, founder of Warby Parker and Harry’s; Jacqui Canney, Chief People Officer at ServiceNow; and Brian Offutt, Workforce Innovation and Operations Officer at Weber Shandwick.
What they say: At the time of the outbreak, “you had employees completely on edge,” Kolb said, adding that several McCann employees had recently died by suicide.
- Distraught by those deaths, Kolb called the Employee Assistance Program (EAP) hotline to check on the company’s security and was put on hold for 12 minutes.
- When someone picked up, “The first thing I had to do was tell me my employee ID, not like I’m going to kill myself,” Kolb recalled.
- After that, we “started doing things really quickly” to help, like introducing the Headspace app and “Wellness Wednesdays,” where guest speakers talk about mental health hygiene.
- The company has begun training all employees to be “mental health advocates” and to be able to identify emotional distress in colleagues and others.
“No matter how much mental energy, time or effort There’s no silver bullet when you wear this — no quick fix,” Kolb told Axios.
Location: McCann Worldgroup hired Project Healthy Minds to build a mental health training program for its executive board and its next senior executives.
- Kolb “thought it was important to train leaders on these topics,” said Shermer, whose curriculum was developed in partnership with the National Network of Depression Centers.
In numbers: Healthy Minds Project survey There is a disconnect between what millennial and Gen Z employees expect and what they get.
- 2 in 3 consider their mental health when choosing an employer.
- Half say their employer supports their mental health.
- 77% say they would quit a job if it affected their mental health.
What’s next: Project Healthy Minds plans to compile a robust research library on best practices in mental health programs, as well as develop benchmarks against which companies can be evaluated.
- “Standardized metrics” are needed that prospective employees can look at, Shermer said.
- Investors who evaluate companies on “ESG” metrics – environmental, social and governance practices – can use a company’s mental health policies to boost its “social” performance.
The main point is: “We’re at the beginning of a long game for companies to rethink what it means to support employee mental health,” Schermer says.
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