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Date/Time: October 18, 2022 (12-1PM ET/9-10AM PT)
From the clothes and eyeglasses we wear to the water bottles and handbags we carry, the choices we make about how we present ourselves to the world say a lot about who we are and what we value. And according to a recent Shelton Group survey, one-third of Americans want to be seen as buying green products. What makes fashion green has everything to do with what it’s made of. To make fashion more sustainable, we focus on end-of-life impacts (waste 148 metric tons per year by 2030), and we need to “dry” the resources to reduce the worst impacts by using sustainable materials. Unsustainable agriculture, logging and extraction and pollution of waterways. These inputs must be sustainable to ensure the longevity of the end products. Eyeglasses cross the border between fashion and functionality, making the material very important. Join circular materials innovator Eastman and two leading eyewear companies as they discuss their journey to transform entire portfolios into sustainable materials.
In this one-hour webcast, you will learn:
- Key highlights of recent consumer research on sustainable fashion accessories
- How entire value chains, from raw material producers to end product manufacturers, can join forces to effectively transform a sustainable portfolio into a sustainable portfolio.
- Key lessons and best practices from two major eyewear companies on how to adopt sustainable materials quickly and successfully
- How to build an effective message about sustainable materials and molecular recycling to get buy-in from internal stakeholders and consumers
Moderator:
- Deonna Anderson, Senior Editor, GreenBiz Group
Speakers:
- Rachel Oakley, Global Segment Manager, Eyewear, Eastman
- Other speakers TBD
If you are unable to tune in live, please register and we will send you a link to access the webcast recordings and resources of your choice after the live webcast.
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