Disney eyes digital tech to improve storytelling

Walt Disney
DIS
CEO Bob Chapek plans to improve Disney’s history for the many entertainment divisions under the umbrella.

Chapek’s plan includes acquiring and leveraging data from consumer theme park experiences and streaming trends. The data is used to better customize Metaverse-style entertainment experiences. The company’s marquee franchises such as Marvel and Star Wars are included in this.

“Disney is an absolute lifestyle,” Chapek told Reuters at the D23 Expo fan convention. The question is, how is our next generation of storytellers using what we know about aliens in this Disney lifestyle in a unique way, and then delivering unique experiences?”

With a vision to bring more experiences and content to people — rarely — to theme parks and the physical elements the company can offer, Disney hired media and technology executive Mike White to lead the new Next Generation Stories. and the consumer experience department.

The rush to figure out how to improve the Metaverse concept is akin to the space race, with Meta CEO Mark Zuckerberg announcing his company’s rebrand and focus on creating 3D worlds where digital avatars of individuals can experience next-generation bodies and ultimately live more of their lives digitally. They live in a sphere.

One area that Disney has mentioned as potentially influencing and having success is augmented reality movies, with one such movie appearing on Disney+ this month.

Arfa Khatri, the founder of Los Angeles-based Arfa Shoots Inc, says that technological advancements and Disney advertising are opening up new opportunities and niches in the industry.

“Alongside photography and videography, I currently offer a full range of services for the brands I work with, including high-quality editing, lighting, drone work and sound design. It’s exciting to see what opportunities there are in the near future to add to this,” she says.

“Some of the challenges I faced included figuring out my creative style and not knowing where to start. In the process of discovering my creative style, I learned that the best way to learn is by doing. Everyone has their own perspective on creativity, art has no rules, there are many resources for creative knowledge, but the best way to learn and grow is by putting yourself out there and actively doing it.

“I think this applies when metastases take off and brands look for different types of activities and content to make them stand out.”

As for having the right mindset to adapt to new technologies, if you’re working with innovative and established brands, Kathri says it’s important to tell stories through art, but also to include how the story can best be told in a modern way. Technology.

She continued, “It’s important to adapt and continually build skills. No matter how talented you are, there is always room for growth. Instead of taking the same approach to every project, I look at each client I work with as a blank canvas. This allows me to incorporate new ideas and maximize potential.

“I want to continue to make art, and inspire others through my art. I want to evoke emotion and leave an impact with the stories I tell using images and videos. If that can be done using creative methods, why not implement it in my creative process?”

As mentioned, Disney is currently working on various concepts to bring reverse and augmented reality to the mainstream so we can see the results ahead of the investment.