Do you believe in AI business coaching? Entrepreneurs share their hopes and fears.


As the capabilities of artificial intelligence expand, it is becoming critical to many aspects of our lives. Many entrepreneurs are using AI tools to generate ideas, create content and run processes that previously employed humans. So what other roles are robots going to replace in our lives?

About 25% of the 580 million entrepreneurs in the world have used business coaching services to improve their business and achieve growth. 15% of organizations have a consistent coaching culture at all levels, with 97% believing it has an impact on employee performance.

AI should be welcomed by customers to replace trainers. Otherwise, people will buy. I asked entrepreneurs to explain why they would or wouldn’t trust an AI coach, and the views were divided.

Why entrepreneurs use AI business coaching

Dr. CC Bassey, Physician, fReliance health writer and editorExplaining why she signed up and her trust in artificial intelligence. “Those things that an AI trainer can provide are (nearly) impossible to achieve anywhere else. “The advice will be personalized and the AI ​​trainer will have built-in analytics to track what’s going on.”

Rob Dance, CEO of the technology consulting firm ROCK, likes the availability of AI trainers, which are available around the clock and are very useful for their clients. “AI trainers have the ability to use the knowledge and expertise of individuals who are experts in a particular field,” he said. “An AI coach could be trained using the knowledge and experience of top investors like Warren Buffett or Peter Lynch. I could use that knowledge and guidance to help me develop my own investment skills.”

Impartial and confidential

Other entrepreneurs were drawn to the unbiased nature they believed an AI coach could have, especially when compared to a human. “It’s hard for human trainers not to be biased based on their own personal experiences, feelings and beliefs,” says Maria Amalia Rojas, marketing officer at X We Can. “The AI ​​Coach provides a more realistic approach to coaching. It is not influenced by race or socio-economic status.

Vanessa Edwards of Practical Fables, who writes about artificial intelligence in interior design, says with an AI trainer, “I feel more free to explore my true thoughts, opinions, and fears without having to edit them to maintain a particular image of myself. Maybe it’s my tendency to be with a human trainer,” she said.

Even if you leave out the details, a personal trainer might tell a friend about you. They may use you as a testimonial on their website or disclose information they do not wish to share. Their questions may be biased or forced into their way of thinking. This may be exactly what you want, but it may not be.

Straight to the point

It differs from the privacy and influence side, Michael C. Markertan AI enthusiast and blogger, said, “So far, AI has proven to be a very effective brainstorming partner for creative endeavors,” and “I think it works the same way as a coach. Coaches don’t really tell you what to do, they help you figure it out for yourself, so an AI coach can be very effective.”

Maleka Hollaway, SAVEDpreneur’s keynote speaker and founder, hires an AI trainer to eliminate “any of the overhead associated with human training.” An AI coach, she likes, “can be more empathetic and more strategic and logical depending on the situation,” and she likes to avoid additional questions based on human inquiry that may or may not have anything to do with the topic. “Hands on,” says Holloway, who sees the AI ​​trainer as helping her, “getting a laser on some results.” Can AI be trained to identify problems and come up with solutions? She and others are open to experimenting.

Why Entrepreneurs Shouldn’t Use an AI Business Coach

For every entrepreneur who believed AI training could be effective, many thought it couldn’t be. Lack of emotion, limited empathy, lack of human qualities, and concerns about privacy are some of the comments expressed by the skeptics.

Not enough people to inspire

SEO consultant Steven J. “There is one thing that AI will never be able to achieve, at least in the near future, even if they are trained in the successful methods of a great trainer, and that is to be able to connect with the student and motivate them.” “AI may be able to provide valuable feedback, but it lacks what a real trainer can provide in terms of personalized and motivating guidance for each client,” he added.

Kelly Whitehead, director of Tish Tash’s UK office, says that those who “don’t trust an AI psychologist or doctor” can see the benefits of AI training “if the AI ​​is based on a few credible individuals and their work.” But while an AI trainer relies on the work and knowledge of a lot of real-world experience, Joe Baguley, chief technology officer at VMware EMEA, believes it’s not enough, “just using their writing.” AI trainers need to go further for him to register.

Lack of instinct and consciousness

Ultimately, Bethany Durham, co-director at We Are North, believes that AI will reduce the lack of instinct, as coaching is “essential for customizing the style and content of sessions.” Although she thinks AI’s improved pattern recognition skills could partially replace this, she doesn’t believe the technology is there. She is inspired by coaches who share their “experiences and past stories that an AI coach would struggle to provide.”

Entrepreneurs expressed concern about the AI ​​business coach’s ability to understand body language and read between the lines. If AI training is based on big models of language, “I don’t think it’s going to be able to hear what’s being said, find consensus, and explore what’s not being said,” says Ruth Kudzi, a psychologist and author of How to Feel Better. That being said, “the agreement or disagreement between what someone is saying, their body language, their words, their energy,” she says, adding, “As a coach, you’re listening with all your senses, and I don’t think the AI ​​is listening. Take those as a man would.

But what if AI training involves all the senses? Only one machine can process the data as customers interact with sensors and capture and analyze it in detail. Could heart rate, eye movement, and spacing between words give you clues as to how to train more effectively? Reddle’s head of communications, Rachael Lloyd, doesn’t want her “goals and progress to be judged solely on statistical data”. “There needs to be a place to watch eye contact and witness subtle energy shifts,” she says. “As AI becomes increasingly sensitive, it will probably become a more seamless fit,” Lloyd added.

Will AI Business Training Be a Thing in the Future or Never? Some entrepreneurs are ready to give the job, while others are not sure about its effectiveness. For potential benefits of accessibility and intelligence, there are pitfalls based on AI’s lack of sensitivity, empathy, and other human characteristics. Will this be one role that robots will never replace, or will the technology advance enough and cause the biggest skeptic to jump on board?

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