Tokyo-based label Doublet just presented one of the most exciting Paris Fashion Week shows. As Spring/Summer 2024 continues, we’ve seen designers explore all time zones. While some return to their ways, Doublet heads forward.
Doublet’s Masayuki Ino placed a sentimental note on each seat at the show, reflecting the sentimentality of being rejected. Impeccably computer scripted, the airport is set in an artificial universe. Eno’s shows often address current global concerns, including the development and fear of artificial intelligence.
A futuristic approach was presented in a comical way, with some models parading down the runway on hoverboards and others falling like tornadoes. Doublet presents a collection of digitally faded denim with vintage finishes, technical mesh outerwear and casual brown bag-shaped accessories. The ironed look has cut waistlines and frayed edges LOEWE-esque “I Heart 3D” graphic tees boast a digitized and three-dimensional design.
Evil scientists in horned hair, “Artificial Relativity” lab coats and Dr. Doublet name tags marched cautiously alongside handsome soldiers in tweed military jackets and leather trousers protected by gold chains. A futuristic dolphin closed the show in a fictional look, sporting a vicious animal face mask, a tattered embroidered jacket, and silver-trimmed jocks.
Check out Doublet SS24 in the gallery above and find more Paris Fashion Week SS24 content on Hypebeast.
In other fashion news, leaves have fallen from Feng Chen Wang’s tree for SS24.