Lowe’s Spring/Summer 2024 menswear collection is something of a fantasy. Arriving at its location in Paris, decorated with several giant fountains, one feels that one is about to step into a world of true creativity and creative director JW Anderson. The designer explores the way vision defines perception, introducing out-of-the-box collections defined by long images. In this creative exploration, Anderson turns the collection into a spectacle, literally allowing viewers to see menswear from a different perspective.
For the show, audiences were treated to a wide, bottom-up angle of the catwalk, emphasizing the elongating nature of each collection. They were fluid with shoes mixed into pants and accessories turned into clothes. Anderson played with structure, slimming the body and showing off long legs in fitted jumpers and high-waisted bottoms.
The collection consisted of jackets, coats, bank shirts, knitted polos, twin-sets and trousers. Although the collections may seem subtle at first, Anderson has not shied away from his boldness. The designer added interest with crystals and pinstripes and turned ordinary pieces into fashionable marvels. Garments went into the element of surprise as they featured gestalt cuts in long-sleeve blouses featuring silhouettes of fabric darts with well-placed pins.
In a palette of pastels, bold blues, khakis and blacks, Anderson spins menswear on its head while celebrating Loewe’s iconic signatures. Anderson’s observational study spilled over into accessories, with models flaunting large bags and completing their looks with round-toed Chelsea boots and ballet flats.
Loewe’s spring/summer 2024 menswear collection is a fascinating study in perspective. With his striking illustrations and focus on structure, Anderson encourages viewers to look at fashion from a different perspective and invites them into the dreamlike world of Lowe’s.
Click through the gallery below to see every look from Loewe Spring/Summer 2024.